Puerto Rican music icon Bad Bunny just unveiled the official trailer for his upcoming Super Bowl halftime performance. The message shines through loud and clear: "the world will dance." This short video, released across his social media platforms, arrives through a collaboration with Apple Music and the NFL.
A Celebration of Rhythm and Culture
The visual teaser transports viewers to a lush, tropical setting that strongly resembles Bad Bunny's homeland of Puerto Rico. It opens with the artist walking through vibrant greenery. He then cues his track 'Baile Inolvidable' from his latest album, 'Debí Tirar Más Fotos'. As the music starts, a diverse ensemble of dancers appears.
This group represents a wide spectrum of ages, races, and dance styles. They join Bad Bunny in a rhythmic celebration. The clip builds to its powerful conclusion, where the artist makes a direct promise. He states that "the world will dance" during his Super Bowl show.
The trailer extends an open invitation to people from all backgrounds. It promotes a vision of unity and inclusivity through dance. By featuring this mix of performers, Bad Bunny reinforces a message of cultural celebration. He aims to bring this vision to one of the planet's most-watched entertainment events.
Political Reactions and NFL Defense
Despite the trailer's focus on joy, Bad Bunny's selection as headliner has sparked political debate in the United States. Critics from conservative circles have questioned the choice. Some commentators labeled the Spanish-language teaser as "tone deaf." Others suggested alternative performers should have been chosen.
In response to this backlash, NFL Commissioner Roger Goodell has firmly defended the decision. He emphasized Bad Bunny's enormous global popularity. Goodell also highlighted the importance of diversity for the halftime show. He described this selection as part of the NFL's broader strategy. The league aims to rejuvenate and diversify its audience base.
The political reaction has extended beyond simple entertainment commentary. Unverified claims circulated suggesting U.S. Immigration and Customs Enforcement (ICE) might be present at the event. This speculation ties to Bad Bunny's past remarks. He has expressed concerns about ICE raids at concerts in the United States.
Commentators have amplified these assertions. However, no official confirmation exists that ICE will specifically patrol for immigration enforcement at the Super Bowl. Bad Bunny previously cited potential ICE presence as a key reason. He omitted U.S. cities from his 'Debí Tirar Más Fotos World Tour'. The artist explained that the risk of raids at concert venues worried him and his team deeply.
A Global Stage for a Unifying Message
For his Super Bowl halftime appearance, Bad Bunny seems determined to emphasize global connection. The trailer presents a simple yet powerful vision. It shows people from diverse walks of life dancing together in harmony. This suggests a unifying tone, even as national debates continue around immigration and cultural representation.
The Super Bowl halftime show remains one of the most visible platforms in global entertainment. It regularly attracts more viewers than the game itself. Bad Bunny's performance will broadcast live across major networks like NBC and Peacock. It is expected to draw millions of viewers worldwide.
Bad Bunny's Meteoric Rise
Bad Bunny has dominated global music charts for several years now. He has emerged as one of the most streamed and influential artists on the planet. His 2022 album 'Un Verano Sin Ti' became the most streamed album in Spotify history. It spent many weeks at number one on the US Billboard 200 and remained atop charts internationally.
Tracks from that album and later releases consistently reach the top of streaming and radio charts. In 2025, he was Spotify's most-streamed global artist. He accrued nearly 20 billion streams, surpassing mainstream performers like Taylor Swift and The Weeknd in annual rankings.
His 2025 album 'Debí Tirar Más Fotos' also reached number one on major charts. It became one of the year's most listened-to records worldwide. This success cements his status as a chart fixture across multiple countries and platforms.
Bad Bunny's ongoing triumph reflects both his broad appeal and the rising global influence of Latin music. He stands as a central figure in contemporary popular culture, bringing his unique sound to the world's biggest stage.
