Indian music composer and three-time Grammy Award winner Ricky Kej found himself in a frustrating standoff with e-commerce giant Amazon India over a simple delivery request. The celebrated artist took to social media to publicly call out the platform after delivery personnel allegedly refused to carry a newly purchased television to his second-floor residence.
A Viral Complaint on Social Media
On December 23, 2025, Ricky Kej shared his ordeal on the platform X (formerly Twitter). He detailed that he had ordered a television from Amazon. When the delivery agents arrived at his building, they reportedly declined to take the product upstairs. "The delivery guys (2 of them) refused to deliver, and they drove away even while we were speaking with them," Kej wrote in his post. He quoted them as stating that "Amazon does not deliver to the 2nd floor," prompting him to question the company's policy directly.
The post quickly garnered significant attention, resonating with many users who have faced similar logistical hurdles with online deliveries. The incident highlighted a recurring pain point in India's booming e-commerce sector, where last-mile delivery challenges often fall on the customer.
Public Backlash and Similar Stories
Kej's complaint opened the floodgates for others to share their experiences. One user recounted having to proactively offer an extra ₹300 to delivery personnel to carry an air conditioner to the fifth floor of a building without a lift. Another comment pointed fingers at a "running syndicate of these delivery & installation agents," suggesting systemic issues beyond the control of the platforms themselves.
The viral discussion underscored a gap between the promise of seamless online shopping and the ground reality of delivery execution, especially for bulky items in multi-story buildings without elevator access.
Amazon's Response and Past Incidents
Responding to the growing negative publicity, Amazon Help officially replied to Kej's post. The account apologized for the "unpleasant experience" and requested the composer to contact them via direct message to investigate the matter further. They also cautioned against sharing personal or account information publicly.
This is not the first time Ricky Kej has publicly highlighted service deficiencies. Earlier, he had criticized Air India for making him wait nearly an hour to pay for excess baggage at an airport, showcasing his willingness to hold large corporations accountable for customer service lapses.
While e-commerce platforms like Amazon have revolutionized shopping convenience in India, incidents like these serve as reminders that the human element in logistics can still disrupt the customer experience. The company's swift public apology indicates the importance of managing reputation, especially when a high-profile figure voices a grievance shared by many.
