Category : OTT Platforms


Varun-Janhvi's Sunny Sanskari Hits Netflix Nov 27

Varun Dhawan & Janhvi Kapoor's romantic comedy 'Sunny Sanskari Ki Tulsi Kumari' arrives on Netflix on November 27. Discover if the OTT release can revive the film's fortunes after its theatrical run.

OTT Platforms Rush Legal Teams for Data Privacy Rules

Indian OTT platforms are scrambling to build legal teams and compliance frameworks as the Digital Personal Data Protection Act 2023 kicks in, with stricter rules for children-focused content and potential revenue impacts.

Shefali Shah & Huma Qureshi on OTT Platform Impact

Actors Shefali Shah and Huma Qureshi discuss how OTT platforms transformed opportunities for women in entertainment at Expresso session. Watch full discussion on Indian Express YouTube.

AI Content on OTT: Monetization Challenges in India

AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

Apple TV+ Rules Out Ads, Confirms Eddy Cue

Apple Services chief Eddy Cue confirms no ad-supported tier for Apple TV+ is planned. The streaming service will remain ad-free, focusing on aggressive pricing for consumers.

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