Gustaakh Ishq Finds New Life on Digital Platforms After Theatrical Run
Audiences can now experience the poetic romance of Gustaakh Ishq from the comfort of their homes. The film completes its successful cinema journey and prepares for a digital debut. This move brings the heartfelt story to viewers who missed its theatrical release last November.
A Tale of Love, Poetry, and Family Legacy
Gustaakh Ishq transports viewers to the late 1990s across Purani Dilli and Punjab. Vijay Varma portrays Nawabuddin Saifuddin Rahman, a man burdened by family responsibilities. He fights to keep his household united while chasing a personal dream.
Nawabuddin aims to resurrect a forgotten printing press that belonged to his late father. This mission leads him to an aging Urdu poet named Aziz Beg, played by veteran actor Naseeruddin Shah. Poetry becomes their common language and artistic purpose.
Complications arise when Nawabuddin develops feelings for the poet's daughter. Fatima Sana Shaikh brings Minni, also called Mannat, to life on screen. Their connection sparks a gentle romance filled with emotional sacrifices and tough decisions.
The film explores traditional love stories while examining what it costs to maintain heritage in modern times. It questions whether preserving customs remains worthwhile as society evolves.
Digital Streaming Details and Availability
Gustaakh Ishq begins streaming exclusively on JioHotstar starting January 23, 2026. This digital release offers a perfect opportunity for cinema lovers who couldn't catch the film in theaters. It also appeals to audiences who appreciate gradual, emotionally rich romantic narratives.
The OTT platform provides convenient access to this artistic production. Viewers can immerse themselves in its lyrical world whenever they choose.
Creative Team and Star Cast
Vibhu Puri directs this romantic drama with production handled by fashion designer Manish Malhotra. The ensemble cast features talented performers across generations.
- Vijay Varma as Nawabuddin Saifuddin Rahman
- Fatima Sana Shaikh as Minni/Mannat
- Naseeruddin Shah as Aziz Beg
- Sharib Hashmi in a supporting role
- Rohan Verma adding to the narrative
- Natasha Ratogi completing the cast
Music maestro Vishal Bhardwaj composes the film's melodies. Hitesh Sonik creates the atmospheric background score that enhances the storytelling.
This digital release promises to expand the film's reach significantly. It allows more people to discover its beautiful portrayal of love through poetry and tradition.
