JioHotstar has announced a set of new subscription plans for its streaming platform. These plans will become available to new users starting January 28, 2026. The entry-level plan is priced at just Rs 79, making it an affordable option for many viewers.
Affordable Entry Point for New Subscribers
The company aims to attract more users with this competitive pricing strategy. By offering a plan at Rs 79, JioHotstar hopes to expand its customer base significantly. This move is part of a broader effort to make digital entertainment more accessible across India.
Details of the New Subscription Tiers
Beyond the basic Rs 79 plan, JioHotstar will introduce several other tiers. Each tier provides different levels of access to movies, TV shows, and live sports. Users can choose the plan that best fits their viewing habits and budget.
Industry experts believe this pricing adjustment could shake up the streaming market. Other platforms may feel pressure to review their own subscription models. Consumers stand to benefit from increased competition and better value options.
Implementation and Availability
The new plans will roll out exclusively for new users from the specified date. Existing subscribers might see changes to their accounts later, but details remain unclear. JioHotstar has not disclosed any immediate updates for current members.
This announcement comes at a time when streaming services are vying for attention in a crowded market. Affordable plans like these could help JioHotstar capture a larger share of viewers. The company continues to invest in content to keep subscribers engaged.
Overall, the introduction of these plans reflects a strategic push to grow the platform's user base. With prices starting as low as Rs 79, JioHotstar is positioning itself as a budget-friendly choice in the competitive streaming landscape.
