The much-anticipated film 'Parasakthi' received a significant promotional boost with the grand opening of a special exhibition at Chennai's Valluvar Kottam. The event, led by the film's star Sivakarthikeyan, has successfully heightened excitement among fans and cinephiles ahead of the movie's Pongal release.
A Journey Back to the 1960s
The exhibition is a meticulously crafted immersive experience designed to transport visitors directly into the world of 'Parasakthi'. The film crew has recreated the 1960s era with stunning detail, featuring elaborate sets of train compartments, period-accurate houses, bustling shopping streets, and authentic-looking huts and tents. This initiative is a testament to the dedication and passion of the entire team, allowing the public a tangible connection to the film's setting. The exhibition is open for four days, offering a limited-time opportunity for fans.
Exclusive Content and Direct Engagement
In a move to make the exhibition truly special, the team announced that a 10-minute special video from 'Parasakthi' will not be released on YouTube or any other digital platform. Instead, it will be screened exclusively for those who visit the exhibition tent. This strategy is more than a promotional tactic; it is a deliberate effort to create a unique, shared preview experience. The aim is to ensure the audience directly engages with the film's core message and emotional depth in a curated environment.
Sivakarthikeyan Reveals the Film's Core
Addressing the gathering, Sivakarthikeyan shared heartfelt insights into why 'Parasakthi' is a project close to his heart. He highlighted that the power of students is the film's major highlight. He praised director Sudha Kongara for her relentless work spanning 4–5 years on the project and lauded actor Yugi's extensive research, humorously noting that speaking to him made his own research unnecessary.
Sivakarthikeyan expressed his hope that the film, which tackles an important social issue, will resonate with audiences through its blend of love, affection, bravery, and revolution. He confidently stated that 'Parasakthi' is poised to be a meaningful cinematic celebration for the upcoming Pongal festival.
Facing Challenges with Confidence
Drawing inspiration, Sivakarthikeyan quoted the legendary Rajinikanth, saying, "Adventure comes only when you face trials." He acknowledged that the film was a challenge for everyone involved, but the team was ready to face it head-on, confident of achieving success. The event also saw actor Ravi Mohan, who plays the villain, praising the film's strong script. He remarked that it was a 'different level' for a successful hero like Sivakarthikeyan to take on such a role, underscoring the project's strength.
Sivakarthikeyan's speech, which warmly acknowledged the contributions of co-stars like Atharvaa, Sreeleela, and music director G.V. Prakash Kumar, was met with great enthusiasm from the fans present, setting a positive tone for the film's release.
