Hollywood star Timothee Chalamet recently experienced an interview like no other, strapped into the passenger seat of the world's fastest electric sedan, the Lucid Air Sapphire, as it raced around a track at blistering speeds. The unique conversation, part of Lucid Motors' new "Hard Launch" series, saw the actor delving into deep topics while the hypercar accelerated from 0 to 60 mph in a mere 1.89 seconds, a feat achieved even in scorching 109° Fahrenheit heat.
Hard Launch: Redefining The Celebrity Interview
Moving away from traditional, static studio settings, Lucid's "Hard Launch" project is designed to capture more authentic and spontaneous conversations by placing guests in thrilling, high-speed environments. For Chalamet's session, the setting was the Las Vegas Motor Speedway, with the car expertly handled by professional driver Ben Collins. The entire event was conducted on a closed track, ensuring maximum safety while allowing for extreme performance.
Chalamet was joined for this adrenaline-fueled chat by New York Knicks NBA players Josh Hart and Jalen Brunson, the hosts of "The Roommates Show." The duo had previously collaborated with Lucid in New York, making this a reunion of sorts. This marked the first creative project where Chalamet, Hart, and Brunson worked together, blending the worlds of elite cinema and professional sports.
Chasing Greatness at Top Speed
Amidst the roar of the electric motors, Chalamet opened up about his personal philosophy on achievement. He defined greatness not as a single trophy to be won, but as a perpetual pursuit. "Greatness is not something one wins once rather it is something they keep chasing their entire life," he reflected. He spoke about the critical distinction between being "good" and being "great," emphasizing that the latter requires constant self-work to unveil one's best possible version.
The conversation took a nostalgic turn as Chalamet credited the people who inspired his journey, including famous actors, celebrated athletes, and a pivotal high school teacher who encouraged him to follow acting. The discussion also veered into lighter, fun territory, covering his iconic red-carpet fashion, ideas for music videos, and the amusing fact that Leonardo DiCaprio occasionally sends him random messages.
Lucid's Driven Vision and Future Collaborations
This "Hard Launch" interview follows Chalamet's previous work with Lucid in the "Driven" campaign, directed by filmmaker James Mangold. While "Driven" was cinematic and action-packed, "Hard Launch" aims for a more intimate, personal tone. Through these initiatives, Lucid positions itself as a brand challenging conventions and fostering a culture of innovation and relentless improvement.
Chalamet also shared personal snippets, revealing he got his driver's license relatively late, touched on the subject of awards, and admitted he seldom relaxes as he is always striving for the next goal. The synergy between the actor and the electric vehicle brand appears strong, with indications that Lucid and Timothee Chalamet will continue their partnership with more projects in the future.
Ultimately, Lucid uses this high-octane format not just to showcase the breathtaking performance of the Lucid Air Sapphire but also to physically embody its core message: the relentless pursuit of greatness, the confidence to push boundaries, and the courage to embrace new experiences.
