India's first SPF 50 hair styling cream has been launched, promising to revolutionize hair care by combining styling with effective sun protection. Developed by Dr. Pranav, a cosmetic technology expert from TRU HAIR & SKIN, this product addresses the growing need for hair protection against harmful UV rays.
What Makes This Cream Unique?
Unlike regular styling products, this cream offers SPF 50 protection, which blocks 98% of UVB rays. According to Dr. Pranav, 'Most people overlook hair sun damage, but prolonged exposure can lead to dryness, brittleness, and color fading. This cream fills a crucial gap in the market.'
How It Works
The cream uses a lightweight, non-greasy formula that provides hold while forming a protective barrier on hair strands. It is suitable for all hair types and can be used on damp or dry hair. The product is designed to withstand humidity and sweat, making it ideal for India's tropical climate.
Impact on Hair Care Routine
Hair experts note that UV protection is often neglected in daily hair care. This cream integrates sun protection into styling, simplifying routines. A user survey cited by the brand indicates that 85% of users noticed reduced frizz and improved hair texture after two weeks of use.
Availability and Pricing
The SPF 50 hair styling cream is available online and in select stores across India, priced at ₹499 for a 100ml tube. The brand plans to expand distribution to salons and metro cities in the coming months.
