In a significant crackdown that has sent shockwaves through the beverage industry, Jharkhand's Food Safety Department has uncovered a dangerous practice where several popular fruit drinks are being illegally marketed as Oral Rehydration Solutions (ORS).
The investigation revealed that multiple companies are exploiting consumer trust by labeling their products as 'ORS' while primarily containing fruit juice concentrates and failing to meet the critical standards required for genuine rehydration solutions.
The Health Risks Behind the Deception
According to food safety officials, these misleading products pose serious health threats, particularly to vulnerable populations like children and the elderly. Genuine ORS contains specific concentrations of glucose and electrolytes that are scientifically formulated to combat dehydration during illnesses like diarrhea.
"These fake ORS products can actually worsen dehydration conditions rather than treating them," warned a senior food safety official. "When consumers believe they're using a medical-grade rehydration solution but are actually consuming sugar-laden fruit drinks, the consequences can be severe."
State-Wide Enforcement Action
The department has launched comprehensive enforcement measures across Jharkhand:
- Immediate removal of all mislabeled products from store shelves
- Legal notices issued to manufacturing companies
- Sample collection and laboratory testing of suspected products
- Consumer awareness campaigns about identifying genuine ORS
How to Identify Genuine ORS Products
Consumers are advised to look for these key indicators when purchasing ORS:
- Check for proper drug license numbers on packaging
- Look for specific electrolyte composition details
- Verify that the product is registered as a medical solution, not a beverage
- Purchase from licensed pharmacies rather than general stores
The department has emphasized that authentic ORS is classified as a drug and must meet strict regulatory standards, unlike fruit beverages that fall under food category regulations.
This crackdown comes as part of Jharkhand's broader initiative to strengthen food safety standards and protect consumers from misleading health claims in the rapidly growing functional beverage market.
