The Child Welfare Committee in Kerala has initiated a campaign to discourage the use of cosmetics among schoolchildren. Launched in Kollam, the drive follows growing concerns over the increasing use of makeup products in schools.
The campaign was inaugurated at Mayyanad Higher Secondary School in Kollam, where teachers reported that students have been bringing cosmetics to school and applying them excessively during break time, according to local media Mathrubhumi. Officials noted that earlier health department reports had linked elements in cosmetics to serious health problems, including intestinal cancer in children. The campaign also references a study from the Regional Cancer Centre, Thiruvananthapuram, indicating a rise in intestinal cancer cases among children in Kollam, Ernakulam, and Kozhikode districts.
"Lipstick, eyeliner, eyeshadow, blush, and face creams contain elements like mercury and cadmium," officials stated, adding that exposure to these substances can affect not only the skin but also internal organs. Higher levels of these chemicals may lead to allergies, hormonal issues, growth-related problems, and other long-term health concerns.
Since children's skin is thinner, chemicals in such products are absorbed more quickly into the body, increasing potential health risks. The awareness programme will include classes for students on the health impact of cosmetic use, with the aim of discouraging their use in schools.
Schools that complete the awareness sessions led by health experts will be declared "lipstick-free campuses." Parents will also be included in the sensitisation drive.
The campaign will not be limited to schools. Awareness classes will also be conducted in residential associations, Kudumbashree neighbourhood groups, and other community organisations.
Concerns have also been raised about the sale of cosmetic products near schools. "Allowed limits of mercury were exceeded in some lipsticks and face creams found during inspections last year," officials said, adding that the Child Rights Commission has recommended wider inspections and expansion of the awareness programme across the state.
