In a determined push toward a tobacco-free future, the NTR district administration has reaffirmed its commitment to stricter enforcement against tobacco sales and intensified awareness initiatives. Officials called for collective action to eliminate tobacco use across the district, marking World No Tobacco Day with a series of events and pledges.
Awareness Rally Flagged Off
District Collector G Lakshmisha flagged off an awareness rally at the collectorate, organized by AP EAGLE in coordination with the health department, non-governmental organizations, and student volunteers. The rally aimed to spread the message of the dangers of tobacco and the importance of a healthy lifestyle.
Health Risks Highlighted
Addressing participants, the collector emphasized that tobacco products such as gutka, khaini, and cigarettes pose serious health risks. He noted that these products contribute to diseases including lung ailments, cancer, paralysis, and cardiovascular complications. The administration is actively enforcing provisions of the Cigarettes and Other Tobacco Products Act (COTPA) across the district, with particular focus on restricting tobacco sales near educational institutions.
Parental and Community Role
Lakshmisha urged parents to monitor behavioral changes among children and prevent them from falling prey to tobacco addiction. He stressed that community support is vital in curbing the habit among the youth.
Campus Safety and Enforcement
AP EAGLE IGP AK Ravi Krishna expressed concern over the growing tobacco addiction among youth. He warned that early exposure to nicotine products could increase vulnerability to other forms of substance abuse. To counter this, the "Operation Safe Campus Zone" initiative is being implemented to prevent illegal tobacco sales around educational institutions. Enforcement under Section 6(b) of COTPA, which prohibits tobacco sales within 100 yards of schools and colleges, has been strengthened.
De-Addiction and Counseling Support
The collector also highlighted that awareness programs are being conducted in colleges and higher educational institutions through voluntary organizations. Counseling support is available through de-addiction centers at district hospitals to help users quit tobacco consumption.
Expert Appeal and Participation
Medical expert and Red Cross representative Dr G Samaram elaborated on the health impact of tobacco use. He urged people, especially the youth, to adopt healthier lifestyles and stay away from nicotine products. Students, volunteers, health officials, and representatives of several NGOs actively participated in the rally and awareness program, demonstrating a united front against tobacco.



