Cure By Design Launches Second Experiential Store in Bengaluru on Lavelle Road
Cure By Design, a rapidly growing company in India's plant-based wellness sector, has officially opened its second experiential retail store on Lavelle Road in Bengaluru. This strategic move represents a significant milestone in the company's expansion plan and highlights the increasing acceptance of hemp-derived wellness solutions across the country.
Building on Success with an Education-Focused Approach
The new Lavelle Road outlet follows the successful model of its first store in Indiranagar, which has operated not merely as a retail location but as an educational hub. Here, consumers gain deeper insights into plant-based formulations through interactive experiences. Designed as a guided discovery environment, the store empowers customers to explore products at their own pace, fostering informed decision-making in the wellness space.
Remarkable Growth and Product Evolution
Since its founding in 2019, Cure By Design has undergone substantial evolution. Initially launching with a portfolio of 14 products, the company has expanded to over 110 SKUs today. This growth is driven by a feedback-led development strategy that merges clinical insights with consumer needs, creating a structured and credible product range in an emerging market category.
Clinical Collaborations and Dual Formulation Philosophy
A key differentiator for Cure By Design is its robust clinical partnerships. The company collaborates with more than 100 healthcare practitioners and 400 veterinary clinics nationwide, integrating its formulations into treatment protocols for areas such as:
- Pain management
- Anxiety relief
- Neurological support
- Palliative care
Additionally, the brand adheres to a dual formulation philosophy, blending traditional Ayurvedic principles with modern scientific research. Its diverse product formats—including tinctures, capsules, and gummies—are crafted to enhance accessibility and improve user experience.
Founder's Vision and Market Strategy
In a statement on the launch, founder Daanish Matheen emphasized that consumer demand in this sector is fueled equally by awareness and access. With this expansion, Cure By Design aims to solidify its presence in urban markets while continuing to build trust and awareness around plant-based wellness solutions in India. The company's focus remains on educating consumers and providing high-quality, clinically-backed products to meet growing health needs.
