Ayesha Curry, the entrepreneur and wife of NBA superstar Stephen Curry, continues to build an impressive legacy in the beauty industry. Her brand, Sweet July Skin, has achieved a significant new milestone by winning a prestigious award.
Sweet July Skin Clinches Top Honour at Glossy Awards
The brand was recently crowned the winner of the Best Category Launch award at the 2025 Glossy Beauty and Wellness Awards. The results were officially announced by the media brand on December 2, 2025. This award recognises outstanding new product launches in the competitive beauty and wellness sector.
Glossy, a media brand focusing on beauty, wellness, and fashion, was launched by Digiday Media in 2016. It hosts several award ceremonies, including the Glossy Pop Awards and the Glossy Fashion and Luxury Awards. Winning a Glossy award is a notable achievement for any brand in this space.
A Creative Campaign and Fierce Competition
Sweet July Skin's victory was hard-earned, as it faced stiff competition from other nominated brands. The nominees included established names like Glow Recipe, Lisa Eldridge Pinpoint, and POV Beauty. However, the innovative launch campaign for Sweet July Skin's Lip Treatment set it apart.
The brand executed an extensive and creative campaign that truly captured attention. In a unique marketing move, Ayesha Curry collaborated with Garden Creamery to produce special edition ice creams that replicated the flavours of the lip treatment. This collaboration brilliantly brought the product's tropical motif to life.
The award-winning Lip Treatment comes in three distinct flavours: Guava Jelly, Lychee Jelly, and Essential. This creative, flavour-focused approach clearly resonated with both consumers and the award judges.
Building on a Legacy of Success
This is not the first time Sweet July Skin has been recognised for excellence. Since its launch, the brand has garnered positive reviews and several accolades. A standout product, the Irie Power Face Oil, previously won the "Best Clarifying Face Oil" award at the 2024 NewBeauty Beauty Awards.
Ayesha Curry started her beauty line as an ode to her Jamaican heritage, and she is successfully carrying forward that legacy. The win at the Glossy Beauty and Wellness Awards adds another feather to her cap, proving that her venture is a notable success story in the entrepreneurial world.
With a combination of quality products, innovative marketing, and a clear brand identity, Sweet July Skin is establishing itself as a formidable player in the beauty industry. This latest award underscores the brand's growing influence and Ayesha Curry's acumen as a businesswoman.
