The air in Prayagraj is thick with the scent of spices and baking, a sure sign that Christmas is here. The city's bakeries and cake shops are experiencing their annual peak, bustling with customers eager to secure their festive treats. Amidst a growing variety of seasonal flavors, one classic continues to dominate the hearts and carts of buyers: the rich and aromatic plum cake.
The Undisputed King: The Traditional Plum Cake
What makes the plum cake a perennial champion? The secret lies in its meticulous preparation. Dry fruits are soaked for extended periods, sometimes for months, which imparts the cake with its deep, signature aroma and complex taste. This process is followed by slow baking, a technique that further enhances its distinctive character and moist texture. For countless families in Prayagraj, purchasing a plum cake is less about a simple indulgence and more about upholding a cherished generational tradition.
This deep-rooted custom is why many bakeries begin their preparations well in advance. A shining example of this festive commitment is the iconic Iraani Bakery. Run by a Muslim family for over six decades, this establishment has become a cornerstone of the city's Christmas celebrations. Every year, people from all communities flock to Iraani Bakery for its renowned plum cakes and other festive offerings, beautifully highlighting Prayagraj's shared cultural heritage.
Legacy Bakers and Festive Innovations
Iraani Bakery is not alone in this festive tradition. Elchico bakery, a known name for Christmas cakes since 1964, is similarly swamped with orders placed ahead of the festival. Another popular spot, Baker's Kitchen, celebrated for its rich cakes and desserts for 30 years, is also in the thick of the festive rush.
While tradition holds strong, innovation is also on the menu. This season, bakeries are catering to diverse palates with an expanded range. Alongside the classic plum cake, there is a strong demand for walnut cakes, cinnamon-flavored cakes, dry fruit cakes, and chocolate-based creations. Importantly, many outlets are ensuring inclusivity by offering both egg and eggless options to cater to all preferences.
Gift Packs, Decor, and Sweet Economics
The festive spirit is visually palpable across the city. Markets are adorned with decorations, and shops are stocked with sweet treats and gifts. "One can feel the festive spirit in the city with the markets all decked up," remarked local resident Anuj Agarwal.
A notable trend this year is the rise of combo gift packages. Several shops are offering curated Christmas packs that include cakes along with items like cinnamon sticks, mini cupcakes, and decorative pieces. These convenient and attractive packages have become a popular gifting solution, with many customers opting for pre-booking.
On the pricing front, the premium plum cake commands a price of around Rs 1,500 per kilogram. Other festive flavors like walnut, cinnamon, dry fruit, and fruit cakes are generally priced between Rs 700 and Rs 800 per kg. Driven by strong demand and widespread festive enthusiasm, the Christmas cake market in Prayagraj is undoubtedly enjoying a very sweet and prosperous season.
