Global sportswear leader ASICS has made a spectacular entry into the Indian retail landscape with the grand opening of its first COCO (Company Owned Company Operated) store at DLF Mall of India in Noida. The landmark event gained star power with Bollywood actress and fitness enthusiast Sara Ali Khan gracing the occasion as the chief guest.
Strategic Retail Expansion
The new ASICS COCO store represents a significant milestone in the brand's India strategy, marking its commitment to strengthening direct consumer engagement in one of the world's fastest-growing retail markets. Spanning an impressive retail space, the store showcases ASICS' complete range of performance running shoes, athletic apparel, and sports accessories.
Star-Studded Launch Event
Sara Ali Khan, known for her dedication to fitness and active lifestyle, perfectly embodied the ASICS brand philosophy during the launch. The actress interacted with fans, explored the new product collections, and shared her personal fitness journey, creating tremendous buzz around the brand's premium offerings.
Premium Shopping Experience
The COCO store concept is designed to provide customers with an immersive brand experience, featuring:
- Complete range of ASICS performance and lifestyle products
- Expert staff trained in gait analysis and product knowledge
- Interactive product demonstration zones
- Premium store design reflecting ASICS' global standards
Market Positioning and Future Plans
This strategic move positions ASICS to capitalize on India's growing fitness consciousness and premium sportswear market. The DLF Mall of India location, being one of the largest shopping destinations in the National Capital Region, provides the brand with high visibility and access to quality footfall.
The launch event witnessed massive consumer turnout, indicating strong market acceptance for premium international sportswear brands in India. Industry experts view this as a confident step by ASICS to expand its retail footprint across key Indian cities while maintaining complete control over brand experience and customer service standards.
With this flagship store launch, ASICS signals its serious intentions to compete aggressively in the Indian sportswear segment, offering consumers world-class products backed by authentic sports technology and innovation.
