Bengaluru Bakery's Unapologetic Instagram Replies Ignite Widespread Social Media Controversy
A bakery located in Bengaluru's Koramangala area has become the center of a heated online debate after its responses to Instagram comments went viral across social media platforms. Numerous users shared screenshots of the bakery's replies, which quickly spread, drawing polarized reactions from the digital community.
Public Statement Addresses Backlash Without Apology
Basque Bakery, the establishment at the heart of the controversy, issued a public statement addressing the situation. Rather than offering an apology, the founders chose to explain their perspective and stand firmly behind their previous comments.
The statement opened with: "WE WOULD LIKE TO ADDRESS THE RECENT BACKLASH SURROUNDING A COMMENT WE MADE ON ONE OF OUR REELS." The founders acknowledged that their response had attracted significant attention, describing it as "bold." They expressed awareness of critical remarks labeling their products as "overpriced" and "tasteless," using the moment to present their side of the story.
Allegations of Manipulative Behavior and Scam Culture
In their detailed explanation, the bakery founders made serious allegations about certain individuals visiting their establishment without making purchases and subsequently posting negative reviews online. According to their statement, these visitors then make "manipulative claims of rudeness when they are not entertained."
The founders noted a recurring pattern of the same individuals returning repeatedly despite their persistent negativity. They expressed concern that "authentic talent, especially at a brand level, is deeply underappreciated and undervalued in our country due to the normalisation of scam culture."
Founders Detail Their Journey and Business Philosophy
The statement provided insights into the bakery's origins and operational model. The founders emphasized that they started Basque Bakery without "investors, funding or familial financial support," building their business independently from the ground up.
They also highlighted their employee policies, noting that staff work six-hour shifts and receive above-average wages, suggesting a commitment to fair labor practices within their operation.
Defense of Reservation-Only System and Selective Service
The bakery strongly defended its reservation-only system, with the founders asserting that "only the exceptional can recognise exceptionality." They clarified that their direct online responses were deliberate and intentional.
Furthermore, they stated they do not intend to serve everyone, preferring not to cater to customers who prioritize "money and quantity over real value." The founders explicitly mentioned they would rather not have "haters" as customers, standing by their selective approach to clientele.
Continued Online Debate and Divided Reactions
The bakery's statement itself triggered additional discussion across social media platforms. Reactions remain sharply divided, with some users supporting the bakery's right to explain its position and defend its business practices.
Conversely, other social media participants criticized the tone of the message, describing certain portions as arrogant or dismissive toward potential customers. The ongoing conversation continues to feature diverse opinions about the bakery's communication style and business philosophy.
The controversy highlights broader questions about brand communication in the digital age, customer service expectations, and how businesses navigate online criticism while maintaining their brand identity and values.
