As the year winds down, popular coffee and doughnut chain Dunkin' has announced a major promotional blitz across India to help customers power into 2026. The campaign, branded as "ProDUNKtivity Week," is a direct response to the post-Christmas energy slump many experience.
What is ProDUNKtivity Week?
The initiative is a week-long series of giveaways and special offers designed to combat the "holiday drag"—that sluggish period between Christmas and New Year when daily routines are disrupted. Dunkin' stated that the campaign aims to provide a much-needed "pick-me-up" during this final stretch of the year.
The promotion will run from Sunday, 29 December 2025, through Friday, 2 January 2026. It features a combination of free products, digital sweepstakes, and daily surprises announced on the brand's social media platforms.
The Headline Offer: One Million Free Coffees
The campaign kicks off with its biggest offer. On Monday, 29 December, Dunkin' will give away a staggering one million coffees nationwide in India. This massive giveaway is expected to generate significant buzz, and the company has urged customers to act fast due to limited availability.
To avail this offer, customers must use the Dunkin' mobile app and be signed into a Dunkin' Rewards account. The free coffee promotion applies to both hot and iced variants in any size. The offer will expire automatically once the one-million-cup limit is reached.
More Incentives Throughout the Week
The generosity doesn't stop with free coffee. Dunkin' has lined up additional deals for the rest of the week:
- Wednesday, 31 December: A merchandise sweepstakes will launch, giving fans a chance to win exclusive Dunkin' branded items.
- Friday, 2 January: The week concludes with an offer for a free classic doughnut with the purchase of any beverage.
The company has also hinted at more unannounced surprises, encouraging customers to follow their official Instagram and TikTok accounts for real-time updates.
Digital-First Strategy and Broader Trend
This campaign underscores Dunkin's strategic shift towards digital engagement and app-based promotions in the Indian market. By restricting the best offers to app users, the chain simultaneously strengthens its Dunkin' Rewards loyalty program and drives footfall during a traditionally slower retail period.
The timing aligns with efforts by many food and beverage brands to capture consumer attention during the year-end lull. Dunkin's approach cleverly positions coffee not just as a drink, but as a tool for productivity and motivation as people transition back to work. As calendars flip to 2026, Dunkin' is clearly aiming to start the new year with strong visibility and customer goodwill.
