In a significant shift in consumer spending, residents of Panaji are increasingly turning to fish markets as a primary source of protein. This change comes as a direct response to the persistently high prices of red meat and poultry, making seafood a more economical and attractive option for household budgets.
Price Comparison Drives Consumer Choice
The cost difference between various proteins is stark. While chicken sells at approximately Rs 190 per kilogram, beef is priced at about Rs 350/kg with bone and Rs 400/kg for boneless cuts. Mutton remains the most expensive, commanding around Rs 850/kg.
In contrast, popular local fish like Muddoshi are available for around Rs 200/kg, positioning it as one of the most economical choices. Mackerel follows at Rs 300/kg, with Vellio and Lepo each selling for about Rs 400/kg.
Strong Demand Across Seafood Varieties
The trend isn't limited to budget options. Premium seafood is also witnessing robust sales. Current market rates include:
- Chonak: Rs 800/kg
- Crab: Rs 450/kg
- Large Squid: Rs 500/kg
- Mid-sized Squid: Rs 400/kg
- Prawns: Ranging from Rs 400 to Rs 700/kg, depending on size
Vendors report a noticeable increase in sales volumes over the past week, with many households recalibrating their food expenses.
Vendor Insights on the Shift
Local fish vendor Yaru Lamani observed that the price difference is a major factor. "People are buying more fish because it is fresher, healthier, and easier on the pocket compared to mutton or beef," Lamani said.
Meat vendor Shoaibh Bepary provided additional context, linking the change to the post-Christmas period. "Now that Christmas is over, people perhaps no longer feel obligated to purchase the red and white meats; instead, they are ringing in the New Year with seafood spreads," Bepary explained.
With no immediate relief in sight for meat prices, traders anticipate that the strong demand for fish will continue in the coming weeks, solidifying its new role as the go-to affordable protein for many families in the region.
