In a significant move that promises to sweeten festivities for health-conscious consumers, the Karnataka Milk Federation (KMF) has unveiled an innovative range of sugar-free traditional sweets under its beloved Nandini brand.
A Sweet Revolution for Health-Conscious India
The newly launched Nandini Sugarless Sweets collection features eight mouthwatering varieties that maintain the authentic taste of Indian sweets while eliminating refined sugar. This strategic initiative addresses the growing demand for healthier alternatives in the traditional sweets market, particularly benefiting individuals with diabetes and those monitoring their sugar intake.
What's in the Sugar-Free Treasure Box?
The delectable assortment includes:
- Sugar-free Mysore Pak
- Sugar-free Kaju Katli
- Sugar-free Palkova
- Sugar-free Milk Cake
- Sugar-free Badam Burfi
- Sugar-free Dry Fruit Laddu
- Sugar-free Rava Laddu
- Sugar-free Coconut Laddu
Perfect Timing for Festive Seasons
KMF Chairman Balachandra Jarkiholi emphasized that the launch timing is particularly strategic, coinciding with the upcoming festival season. "With Diwali approaching, we want to ensure that everyone, including those with dietary restrictions, can participate in the celebrations without compromising on taste or health," he stated.
Accessibility and Pricing
The sugar-free sweets are now available across multiple distribution channels:
- Nandini Milk Parlours throughout Karnataka
- Nandini Convenience Stores
- Select supermarket chains
- Online platforms including KMF's official website
Priced between ₹400 and ₹450 per kilogram, these sweets offer an affordable healthy alternative to traditional confectioneries.
Meeting Growing Health Consciousness
This initiative reflects KMF's commitment to evolving with consumer preferences while maintaining its traditional values. With India having one of the world's largest diabetic populations, this product range addresses a significant market need while positioning Nandini as an innovative, health-conscious brand.
The launch represents more than just new products—it signifies a shift in how traditional Indian sweets can adapt to modern health requirements without sacrificing the authentic flavors that have delighted generations.
