The global culinary landscape is constantly evolving, driven by a mix of culture, curiosity, and digital influence. In 2025, one standout trend that captivated taste buds across India and the world was the meteoric rise of Kunafa, a cheese-filled Middle Eastern dessert. This golden, syrup-soaked treat transformed from a regional specialty into a worldwide social media sensation and menu staple.
The Global Hype Around a Humble Dessert
Experts note that Kunafa has achieved remarkable global status. Its appeal lies in a perfect contrast of textures: a crisp, golden exterior giving way to a gooey, syrupy centre. This combination of crunch and indulgence proved irresistible. Its journey to fame in India received a significant boost from its feature on the popular reality show Bigg Boss 19, where contestant Tanya Mittal had a viral connection with the dessert, putting it under the OTT limelight.
Traditionally, Kunafa is made with crunchy strands of kataifi or shredded phyllo dough wrapped around melting cheese or cream, soaked in sweet syrup, and often garnished with pistachios. This classic form served as the foundation for its explosive popularity.
Reinvention and the Social Media Effect
The year 2025 saw Kunafa undergo creative reinventions, thanks to innovative food creators, chefs, influencers, and cafes. The classic dessert was reimagined in numerous avatars, including Nutella-stuffed versions, kulfi-style interpretations, and creations adorned with chocolate swirls. This shift kept the trend both familiar and excitingly fresh.
On social media platforms, the visual appeal of Kunafa was a key driver. Videos showcasing dramatic cheese pulls, syrup drizzles, and artistic plating turned the act of eating Kunafa into a must-share, must-try experience, fueling its demand in India and abroad.
A Reflection of Evolving Dining Habits
According to analysts, the Kunafa boom did not happen in isolation. It is a direct result of broader shifts in consumer behavior towards desserts and dining experiences. The India Habit Index 2025 highlighted a growing demand for unique dining experiences and culturally diverse food stories. The rise of Kunafa is a clear by-product of this trend.
Today, food transcends mere nutrition. It has become a medium for social expression, identity, and discovery. People are increasingly seeking foods that offer a narrative and a connection to different cultures.
What Kunafa's Popularity Signals for the Future
Food experts believe the Kunafa trend is here to stay. Its success signals how deeply global flavours are integrating into daily life, facilitated by digital storytelling and more adventurous palates. It underscores that modern diners are powerfully drawn to foods that are visually captivating, emotionally satisfying, and culturally rich.
The story of Kunafa in 2025 is a testament to how a traditional dish can travel the world and capture hearts, proving that in the digital age, a great food experience is always just a click—and a cheese pull—away.
