Maggi and the mountains have become an inseparable duo in India. For countless travelers heading to the hills, skipping this quick and comforting dish is unthinkable, even if it means paying a premium. The craze for 'Pahado wali Maggi' runs deep, and one content creator decided to tap into this obsession by becoming a Maggi seller for a day. This experiment took place during peak tourist season when hill stations are bustling with visitors.
Badal Thakur's Maggi Stall Experiment
Content creator Badal Thakur set up a simple, makeshift stall at an undisclosed location known for heavy tourist footfall. His setup was basic: an LPG cylinder and a table. He offered two options: a plate of plain Maggi for ₹70 and cheese Maggi for ₹100. To put this in perspective, a standard 75-gram pack of Maggi typically retails for around ₹15 in stores.
Impressive Sales Figures
Thakur's venture proved highly successful. Within just four to five hours, he sold approximately 200 plates of Maggi. His video footage shows a continuous line of tourists eagerly waiting at his modest stall. By the end of the day, total sales had surged to an estimated 300–350 plates.
At ₹70 per plate, Thakur's gross earnings for the day reached roughly ₹21,000. However, this amount does not include operational costs such as the LPG cylinder, disposable utensils, and the Maggi packets themselves. After deducting these expenses, his actual profit would be somewhat lower than the gross figure.
Why Maggi is a Hill Station Staple
Hill stations are currently packed with tourists, many of whom face long traffic jams, sometimes stranded for over 24 hours. For these weary travelers, a hot plate of Maggi from a roadside stall serves as a satisfying and convenient meal. The popularity of Maggi in such settings stems from several factors:
- It is quick and easy to prepare.
- It requires minimal equipment and setup.
- It provides much-needed warmth and comfort in cold mountain weather.
Social Media Buzz and Viral Response
Social media users were amazed by the earning potential demonstrated in Thakur's experiment. Many commenters calculated that selling Maggi daily for a month could yield monthly earnings exceeding ₹6 lakh. Reactions included humorous remarks like "Job chhod doon phir? (Should I quit my job?)" and "Main toh chala Maggi bechne (I'm off to sell Maggi)." Another user joked about gaining an internship from the experience.
Thakur's video has gone viral, accumulating an impressive 3.5 million views. This highlights not only the fascination with Maggi in hill areas but also the entrepreneurial opportunities that arise during tourist seasons.
