The story of Patrick Mahomes and his watches has transformed from a simple sideline curiosity into a serious conversation about legacy, investment, and personal style. The Kansas City Chiefs superstar quarterback is no longer just a high-profile buyer ticking off luxury wishlists. He is strategically aligning with iconic brands, seeking mentorship from legends like Tom Brady, and signaling a profound, long-term intent as a discerning collector.
Tom Brady's Philosophical Advice Shapes Mahomes's Approach
At the heart of Patrick Mahomes's evolving horological journey sits advice from NFL icon Tom Brady. Mahomes has confirmed he regularly consults Brady about watches, though their discussions lean less on technical specs and more on mindset. "He just says, 'The confidence you wear the watch with makes the watch,'" Mahomes revealed. This philosophy is reflected in Brady's own collection, which matured from a long-term partnership with IWC to encompass rare and historically significant pieces.
While Mahomes admits he is still "at the tip of the iceberg" as a collector, Brady's influence is clear. It explains the thoughtful mix in his collection: solid, established Rolex sports models sit alongside bold, newer statements like Hublot collaborations and a spectacular, factory-set Audemars Piguet.
The Hublot Partnership: A Strategic Brand Alignment
A major shift occurred in September 2025 when Patrick Mahomes was officially named a global brand ambassador for Hublot. This move followed years of documented wrist time given to Rolex, Omega, Cartier, and Audemars Piguet. Joining a roster with athletes like Usain Bolt and Novak Djokovic, Mahomes connected Hublot's innovative spirit with his own career. "They have a great tradition of pushing the envelope, and I feel like that's something that I've done in my career," he stated, naming the Big Bang as a favourite.
This partnership moved beyond mere wearing. In a powerful gesture in December 2025, Mahomes gifted his offensive line Hublot Big Bang Unico Black Magic watches, each retailing for around $24,000. This act, following a similar Rolex gifting in December 2024, served as both a generous personal thank you and a public reinforcement of his new brand alliance. Mahomes even hinted at using watches as career markers, planning to wear a special Hublot piece by artist Daniel Arsham if the Chiefs reach another Super Bowl.
Rolex: The Unshakable Foundation of the Collection
Despite the high-profile Hublot deal, Rolex remains the cornerstone of Mahomes's collection. His documented pieces are far from entry-level, showcasing buying power and deep familiarity with the brand's most coveted models:
- Rolex Daytona Ref. 16523: A two-tone, discontinued model now trading near $21,000.
- Rolex Daytona "Rainbow" Ref. 116595RBOW: Featuring a rainbow sapphire bezel, with values often exceeding $150,000.
- Rolex Day-Date 40 in Platinum: Worn during the Chiefs' White House visit, with a diamond-set bezel and baby blue dial.
- Rolex Yacht-Master 40 and the larger Yacht-Master II regatta chronograph.
- Rolex GMT-Master II "Batman": The iconic black and blue dual-time watch.
Notable Additions: Omega, Cartier, and a Stunning Audemars Piguet
Beyond Rolex, Mahomes's collection shows range. He has worn an Omega Seamaster Aqua Terra GMT, a practical choice for his travel-heavy life. For the Met Gala, he chose a skeletonized Cartier Santos, a bold take on a historic design.
However, one piece that truly raised eyebrows was spotted in June 2024: a factory gem-set Audemars Piguet Royal Oak Chronograph. According to reports, this watch features 966 diamonds with an estimated sourcing cost close to $200,000. For collectors, such a factory-set piece carries more legitimacy and long-term value than an aftermarket custom, marking a significant step in Mahomes's collecting depth.
The journey has clearly evolved. Early in his career, Mahomes bought watches to mark seasons or contracts. Today, he speaks of history, complications, and design philosophy. He references research, seeks advice, aligns with brands, and gifts watches with intent. Looking ahead, Mahomes has even expressed a desire to design his own watch under his "2PM" branding, embodying his belief that "time is the most valuable thing in the world." His watch collection is no longer just an accessory showcase; it's a evolving narrative of his career, influences, and ambitions.
