Swiss luxury watch brand Rado has officially launched its latest brand campaign, centered on the powerful theme of 'Togetherness'. The high-profile campaign features the star power of its long-standing brand ambassadors, Bollywood icons Katrina Kaif and Hrithik Roshan.
A Celebration of Shared Moments and Timeless Design
The new campaign film, released by Rado, beautifully captures the essence of meaningful connections. It showcases Kaif and Roshan in a series of elegant, shared moments, highlighting the watches as symbols of enduring bonds and sophisticated style. The narrative moves beyond mere product display to evoke emotions of partnership and synchronized lives.
This launch is strategically aligned with Rado's philosophy of creating watches that are not just timepieces but lifelong companions. The focus on 'Togetherness' reinforces the brand's image as one that values lasting relationships and timeless design, mirroring the durability and innovation of its materials like high-tech ceramics.
Spotlight on the True Thinline Les Couleurs Le Corbusier Collection
At the heart of this campaign is the stunning Rado True Thinline Les Couleurs Le Corbusier collection. This line is a tribute to the iconic Swiss-French architect and designer, Le Corbusier. The watches feature his renowned architectural colour palette, known as 'Polychromie Architecturale', which he created in 1931 and 1959.
The collection is defined by several key features that exemplify Rado's mastery:
- Ultra-thin profile: A signature of the True Thinline series, offering exceptional comfort and a sleek silhouette.
- Vibrant ceramic colours: The use of high-tech ceramic in hues inspired by Le Corbusier's palette, including intense blues, greens, and neutrals.
- Scratch-resistant materials: Ensuring the watch remains pristine, a hallmark of Rado's commitment to durability.
- Modernist aesthetic: A perfect fusion of architectural purity and Swiss watchmaking precision.
By associating this collection with Kaif and Roshan, Rado bridges the worlds of avant-garde design, architectural heritage, and contemporary glamour.
Strengthening Celebrity Partnerships and Market Presence
Both Katrina Kaif and Hrithik Roshan are not new faces for Rado. They have been associated with the brand for several years, representing its core values of innovation, elegance, and timeless appeal. Their global recognition and sophisticated personas make them ideal ambassadors to communicate the 'Togetherness' theme to a wide audience, both in India and internationally.
This campaign is a significant move in the competitive luxury watch segment. It leverages emotional storytelling combined with product excellence to connect with consumers. The initiative is expected to strengthen Rado's brand recall and appeal among affluent buyers and design enthusiasts who appreciate both celebrity endorsement and authentic design heritage.
Rado's decision to highlight a collection based on Le Corbusier's work also underscores its dedication to design authenticity and artistic collaboration. It positions the brand not just as a watchmaker, but as a patron of timeless art and architecture.
In essence, the 'Togetherness' campaign is a multi-faceted launch. It celebrates human connection through the lens of two of India's biggest stars, while simultaneously introducing a technically superb and artistically significant watch collection to the market. The fusion of emotion, celebrity influence, and Swiss engineering promises to create a lasting impact in the world of luxury lifestyle branding.
