In a significant strategic pivot, travel service provider Dreamfolks officially launched its Dreamfolks Club Membership on Tuesday. This move marks a substantial shift from the company's previous focus primarily on travel and lounge-access cards.
From Lounges to Lifestyle: A New Chapter
Having established a strong legacy by democratizing access to airport lounges across India, Dreamfolks is now broadening its scope. The newly announced Dreamfolks Club Membership aims to cater to the full spectrum of the consumer lifecycle, integrating both travel and lifestyle elements into a single offering.
The membership program promises an array of premium benefits, including:
- Exclusive, members-only social clubs
- Continued access to a global network of airport lounges
- Opportunities for golf games and professional golf lessons
A Unified Platform for Holistic Experiences
Liberatha Kallat, Chairperson and Managing Director of Dreamfolks Services Limited, emphasized the transformative nature of this launch. She stated that with the Dreamfolks Club Memberships, the company is expanding its horizon to encompass the entire customer journey.
"This is not just an evolution of our earlier offering, but a complete reimagining of what memberships should represent in today's ever-evolving, experience-led world," Kallat explained.
This strategic shift comes in the wake of the cancellation of numerous bank tie-ups for airport lounge services, a development that impacted many travelers. In response, Dreamfolks has proactively developed its own direct-to-consumer club membership to ensure uninterrupted international lounge services and much more.
Kallat further highlighted the integrated approach of the new platform: "While others provide fragmented solutions, we are bringing everything together on a single, unified platform. We believe this launch marks a defining new chapter for Dreamfolks, delivering unparalleled value, convenience, and holistic experiences to our members."
Defining the Future of Premium Memberships
The launch of the Dreamfolks Club Membership signifies the company's ambitious transition from a service facilitator to a comprehensive lifestyle enabler. By bundling travel privileges with elite lifestyle activities like golf and private social clubs, Dreamfolks is positioning itself to capture a broader segment of the premium consumer market in India.
This move is expected to set a new benchmark in the membership economy, focusing on curated, end-to-end experiences rather than standalone benefits. It reflects a growing consumer demand for seamless, value-packed platforms that cater to multiple aspects of their personal and professional lives.
