The year 2025 witnessed a fascinating evolution in India's travel patterns, marked by a powerful blend of digital inspiration and deep-rooted spiritual seeking. A comprehensive new report has laid bare these changing preferences, highlighting how entertainment and faith reshaped domestic and international itineraries for millions of Indian travellers.
Spiritual Destinations See a Major Revival
According to ixigo's The Great Indian Travel Index 2025 report, released on 31 December 2025, spiritual and pilgrimage centres reclaimed their spotlight with immense fervour. The data clearly indicates that cities like Ayodhya and Varanasi emerged as the undisputed top choices for travellers seeking spiritual solace and cultural immersion.
This revival is largely attributed to the heightened national focus on these destinations following major developmental and infrastructural projects. The report suggests that events such as the 'Dhwajarohan' ceremony at the Ram Temple in Ayodhya were not just religious milestones but also significant catalysts for tourism, drawing visitors from across the country.
OTT Series Spark Interest in the Northeast
In a striking trend that underscores the influence of digital media, popular OTT (Over-The-Top) series played a pivotal role in shaping travel desires. The report found that compelling storytelling and visuals in web series significantly piqued interest in Northeast India.
Viewers captivated by the landscapes and cultures depicted on screen were inspired to explore the region firsthand. This has led to a noticeable boost in travel planning to states like Assam, with travellers wanting to experience locales such as the banks of the Brahmaputra river in Guwahati, beyond their screens.
East Asia Emerges as a Favoured International Zone
Beyond domestic borders, the travel index pointed to a sustained tourism boost in East Asia. Destinations like South Korea, Japan, and Thailand continued to be highly popular among Indian tourists seeking diverse experiences, from vibrant street life and food scenes to historical sites and shopping.
The appeal is driven by better connectivity, relatable pop culture, and competitive travel packages. The streets of Seoul and other East Asian cities have become familiar and aspirational backdrops for Indian travellers in 2025.
The findings from ixigo's report collectively paint a picture of a dynamic travel landscape. Indian tourists are increasingly drawing inspiration from both traditional roots and modern digital content, leading to a diversified and experience-rich travel outlook for the year.
