28 Products Receive GI Tags
In a significant boost to traditional crafts and rural livelihoods, 28 new products have been granted Geographical Indication (GI) tags. Among the notable additions are the Nalanda Bawanbuti Saree from Bihar and Kuchai Silk from Odisha. The GI tag recognizes products that have a specific geographical origin and possess qualities or a reputation due to that origin.
NABARD's Role in GI Promotion
The National Bank for Agriculture and Rural Development (NABARD) has played a key role in supporting these GI certifications. According to officials, NABARD facilitated the application process and provided technical assistance to artisan groups and producer organizations. Additionally, NABARD supported the establishment of a GI Store at Aihole, Karnataka, creating a dedicated platform to showcase and market GI-certified products. This store is expected to enhance the visibility and commercial viability of these traditional items.
Impact on Artisans and Local Economy
The GI tag is expected to provide legal protection to these products, prevent unauthorized use, and enable artisans to command higher prices. For instance, the Nalanda Bawanbuti Saree, known for its intricate woven patterns, will now have exclusive rights to its name and origin. Similarly, Kuchai Silk, produced in the Kuchai region of Odisha, is renowned for its unique texture and durability. The recognition is anticipated to boost exports and tourism in these regions.
As per the Geographical Indications Registry, the total number of GI-tagged products in India now exceeds 400. The new additions span various categories including textiles, handicrafts, agricultural products, and food items. This expansion aligns with the government's push to promote indigenous products under the 'Vocal for Local' initiative.
