NWKRTC Faces Public Outcry Over Tobacco Ads on City Buses
The North Western Karnataka Road Transport Corporation often warns passengers about tobacco use. It imposes fines for violations under the COTPA Act. Now, the corporation faces strong public backlash. People are angry because NWKRTC displays advertisements for tobacco-linked products on its city buses.
Viral Video Sparks Mass Campaign Calls
A video recently went viral on social media. It shows a citizen tearing banners from a bus. Netizens quickly shared the clip online. Many express a desire to launch a mass campaign against such advertisements. They argue the ads promote harmful products.
Parents Voice Concerns Over Children's Exposure
Parents of school-going children feel particularly worried. They hesitate to send their kids on buses that advertise tobacco-linked items. Sundnda Bharamagoudra, a parent, shared his experience. His son studies in Kendriya Vidyalaya. The boy saw the ads and asked questions about them.
"Being a public transport corporation, NWKRTC should not publicise such products," Bharamagoudra stated firmly. He believes the corporation has a responsibility to protect young minds.
Activists Allege Surrogate Advertising Violations
Social activist Lingaraj Dharwad Shettar made serious allegations. He claimed NWKRTC sold out for indirect tobacco promotions. "Buses are entirely covered with these advertisements," Shettar explained. "The ads even cover the logo and name of the corporation. It's very difficult to identify it as an NWKRTC bus."
Shettar pressed for restrictions on ad space. He wants commuters to easily spot their buses from a distance.
Legal Expert Highlights COTPA Breaches
Advocate Sudhir TG offered a legal perspective. He opined that displaying direct and indirect tobacco products in media violates Section 5 of COTPA, 2003. This includes banners at government places and buses.
"Though gutkha is banned in Karnataka, surrogate advertising of gutkha is going on," TG commented. "NWKRTC is providing space for such surrogate advertisements."
Commuters Note Contradictory Practices
Mayur Patil, a frequent commuter, observed a clear contradiction. NWKRTC displays boards banning tobacco consumption in buses and bus stands. However, it now advertises such products.
"With it, they are encouraging people's habit of spitting everywhere," Patil regretted. He sees the ads as promoting unhealthy behaviors.
NWKRTC Management Defends the Advertisements
Priyanga M, managing director of NWKRTC in Hubballi, defended the move. She stated the concerned advertisement pertains to pan masala, not tobacco. This clarification aims to address the legal and public concerns raised.
The situation highlights a growing tension between advertising revenue and public health responsibilities. Residents continue to demand action against these promotional displays.
