The digital landscape of India witnessed a furry revolution in 2025, as pet influencers, or 'petfluencers,' emerged as some of the most beloved and followed content creators. Moving beyond simple cute animal videos, these accounts have built massive communities, secured paid collaborations, and highlighted a new era of pet parenting centered on adventure, wellness, and shared experiences.
The Pioneering Petfluencers of India
Leading the pack is Plowy, a cat celebrated as India's most travelled feline. Having covered over 3 lakh kilometres on road trips across 17 states, Plowy isn't just an adventurer but a style icon with a unique personality. Her honey-colored eyes and fashionable antics have earned her the TIMES Power Creator Award and a dedicated following of over 110,000 on Instagram.
Another standout is Poppin, the beagle from Mumbai, whose wanderlust rivals that of any human traveler. Poppin has explored 16 Indian states. Her journey to fame began unexpectedly during the pandemic. Simran, Poppin's parent, recalls starting the Instagram page @triplesundae during a delayed 25-hour train journey from Delhi to Goa, posting from between tunnels with fleeting Wi-Fi.
The scene is rich with other stars: Ragnar, hailed as India's number one traveller dog with 542K followers; Doodle the Beagle, winner of India's 1st Pet Creator Award; and Nawab Tyagi, the first dog to get a verified Instagram page in India.
The Strategy Behind the Paws: Content & Community
What began as personal passion projects to document memories has evolved into a strategic endeavor. Success hinges on posting regularly, consistently, and adapting to platform trends. For working pet parents like Tiu Hazra, who manages the account for Posto, a Bengaluru-based Cocker Spaniel, consistency is a challenge. They focus on creating short, informative content, letting Posto's natural charm captivate the audience.
Creativity is key, as not every social media trend is pet-friendly. Manisha, Plowy's parent, shared that they often tweak popular trends creatively to feature Plowy without causing her discomfort. For Poppin's family, trends are merely a tool to share glimpses of her everyday life, with a focus on exploring new terrains, pet-friendly travel tips, and city guides for animal lovers.
Beyond algorithms and likes, these accounts have fostered genuine communities. Simran emphasizes that their page, which started as a passion project, is now a hub for like-minded animal lovers to exchange vital information on pet travel, health, and advocate for better animal laws. The relationship with followers is a two-way street of support and shared knowledge.
Prioritizing Wellness in the Spotlight
Amidst the glamour of collaborations and fame, every pet parent interviewed strongly reiterates the non-negotiable priority: their pet's health, wellness, and safety. The race for content never overshadows the animal's comfort.
Manisha stresses the crucial balance between Plowy's love for travel and her need for ample rest. Similarly, Tiu Hazra reveals that Posto's videos are only shot when he is in the mood, ensuring he never feels pressured to perform. This mindful approach extends to educating other pet parents. Simran's page aims to show how exhilarating it is to let pets explore the great outdoors, addressing a reluctance many owners have. She reminisces about her first rescue, Buzo, who took a train from Kolkata to Delhi when she was in college—a journey that highlighted both the possibilities and the challenges, like the scarcity of good veterinarians in some areas at the time.
As 2025 draws to a close, India's pet influencers have done more than just steal the spotlight; they have redefined the human-animal bond in the digital age, proving that with care, creativity, and community, our furry friends can lead lives full of adventure while reminding us all to put their well-being first.
