As the Andretti Formula E team prepares for its highly anticipated home race in Miami, the squad has generated significant local excitement through a spectacular preview event. Ahead of Saturday's Miami E-Prix, the team organized a special show run that brought the thrill of electric racing directly to the city's iconic streets.
Ocean Drive Comes Alive with Formula E Action
On Thursday, before Round 3 of the Formula E championship, Andretti driver Jake Dennis took the team's GEN3 Evo car for an unforgettable drive along Miami's famous Ocean Drive. This unique event provided fans with an extraordinary close-up view of the advanced electric racing machine as it navigated through the heart of the city's vibrant South Beach district.
The show run proved to be immensely popular with spectators, who gathered to witness the rare sight of a Formula E car on public streets. Following the drive, Dennis took time to meet with enthusiastic fans, signing autographs and posing for photographs, creating memorable moments for those in attendance.
Social Media Buzz and Team Promotion
Andretti captured the excitement of the Ocean Drive event through social media, sharing compelling video footage on their Instagram account. The team's post highlighted the distinctive TWG AI livery on full display during the show run, with the caption emphasizing how the car was "hard to miss along Ocean Drive."
Fan reactions to the shared content demonstrated the event's success in generating buzz. One enthusiast described the scene as "such a vibe," while another commented "just Miami things," capturing the unique fusion of Formula E racing with Miami's distinctive culture. A third admirer simply declared the spectacle "beyond cool," reflecting the widespread appreciation for the innovative promotion.
Formula E rookie Felipe Drugovich also participated in the Ocean Drive activities, though he experienced the event from a different perspective. The Brazilian driver rode along in the Porsche Safety Car, specifically the Porsche Taycan Turbo GT model, which accompanied the show run. Andretti shared additional footage featuring Drugovich and fellow rookie Nerea Martí, who competes for Cupra Kiro this season.
Building Local Connections and Race Preparation
Andretti has been actively engaging with the Miami community in the lead-up to their home race. The team's promotional efforts extended beyond the Ocean Drive show run to include special interactions with local sports organizations. Both Jake Dennis and Felipe Drugovich received personalized Miami Dolphins jerseys from the NFL team, with Andretti humorously noting their temporary allegiance shift for the race weekend.
The drivers now focus their attention on Saturday's Miami E-Prix final, scheduled to begin at 2:05 p.m. local time at the Miami International Autodrome. Dennis enters the event with strong momentum, having secured victory in Round 1 at Sao Paulo and finishing fifth in Round 2 at Mexico City. Meanwhile, Drugovich continues his adaptation to full-time Formula E competition, having made his debut in Sao Paulo with a 12th place finish followed by 15th position in Mexico City.
This comprehensive promotional campaign demonstrates Andretti's commitment to connecting with fans and building excitement for electric motorsport in one of America's most dynamic cities. The Ocean Drive show run successfully blended high-performance racing with accessible fan engagement, creating a memorable prelude to what promises to be an electrifying weekend of competition.
