When the Jacksonville Jaguars officially named Liam Coen as their new head coach in January 2025, it wasn't the start of his financial success story. It was a milestone in a journey that had already seen the coach amass a significant personal fortune. Contrary to popular belief, Coen did not arrive in Florida needing a paycheck. Reports from multiple outlets confirmed his net worth was already approximately $5 million before he signed any contract with the Jaguars.
The Financial Foundation: Coaching Salaries Before Jacksonville
Liam Coen's wealth was built methodically through a series of lucrative coaching roles in both the NFL and college football. His financial climb began with his NFL entry in 2018 as an assistant wide receivers coach for the Los Angeles Rams. By 2022, he had risen to become the Rams' offensive coordinator, contributing to their Super Bowl LVI victory and commanding a salary befitting his position.
Before the Jaguars opportunity, Coen's annual earnings in earlier NFL roles were estimated between $500,000 and $800,000. However, his most substantial confirmed paydays came during his tenure with the University of Kentucky. Serving as offensive coordinator and quarterbacks coach, he earned $1.7 million in 2023 and $1.9 million in 2024. This demonstrated that top college coordinator roles could out-earn many NFL assistant positions.
His return to the NFL in February 2024 as the offensive coordinator for the Tampa Bay Buccaneers added another reported $1.7 million to his career earnings. This series of high-paying roles in a short span solidified his multi-millionaire status well before Jacksonville's call.
Beyond the Sideline: Investments and Business Interests
Coen's financial portfolio was not solely dependent on his coaching income. He wisely diversified his interests outside of football. While specific financial details were not publicly disclosed, reports indicated he was a co-owner in a gym franchise focused on athletic performance and general fitness.
Furthermore, he was linked to strategic investments in the growing sectors of sports analytics and fitness-related data startups. These moves showed a forward-thinking approach to wealth building, leveraging his sports industry knowledge into business ventures. As of 2025, there were no major endorsement deals attached to his name, making his accumulated wealth a result of salary and shrewd investments.
The Jaguars Contract: Multiplying Existing Wealth
The move to Jacksonville was as much a professional bet as a financial one. Interestingly, Coen had reportedly turned down a chance to become the highest-paid offensive coordinator in the NFL to wait for a head coaching role. His patience paid off.
While initial reports compared his Jaguars deal to Philadelphia Eagles defensive coordinator Vic Fangio's $4.5 million per year contract, later speculation suggested a potential five-year deal valued near $60 million. These figures, however, were not universally confirmed at the time. What remained clear was that the Jaguars' contract was set to significantly multiply Coen's already substantial net worth, not create it from scratch.
By the time of his official introduction on January 27, 2025, Liam Coen was a financially secure individual stepping into one of the NFL's top jobs. His story is not one of rags to riches, but of strategic career moves and intelligent financial planning leading to greater rewards. The Jaguars head coach position didn't make Liam Coen rich; it was the lucrative confirmation that his years of betting on himself had already yielded remarkable success.
