Governor Kavinder Gupta on Friday released the poster of the 'Chalo Himachal' campaign at Lok Bhavan in Shimla during a courtesy call by members of the Govind Sagar Adventure and Water Sports Association. The initiative aims to promote adventure tourism and water sports activities across Himachal Pradesh, particularly at the state’s major reservoirs and lakes.
Governor Highlights Tourism's Role in State Economy
Releasing the campaign poster, the Governor lauded the association’s efforts to promote the state as a premier destination for adventure and eco-tourism. 'Tourism is one of the major pillars of the state’s economy. Initiatives showcasing Himachal’s natural beauty and adventure potential would significantly contribute to attracting more visitors while creating employment and livelihood opportunities for local youth,' he said.
Planned Events Under the Campaign
Founder member of the association, Ishan Akhtar briefed the Governor on the 'Chalo Bilaspur, Chalo Himachal' campaign. A series of adventure sports activities would be held at Govind Sagar Lake and Kol Dam in Bilaspur, Pong Dam in Kangra, and Chamera Dam in Chamba. Proposed events include water sports championships, paragliding competitions, car and motorcycle racing championships, besides an international open water swimming championship covering nearly 50 kilometres from Bilaspur to Bhakra Dam.
Boosting Local Employment and Tourism
The campaign is expected to significantly boost local employment and tourism in the region. By showcasing Himachal’s natural beauty and adventure potential, the initiative aims to attract more visitors, thereby creating livelihood opportunities for local youth. The Governor's endorsement underscores the state government's commitment to promoting adventure tourism as a key economic driver.
