Partnership Extended to Multiple 2026 Events
The JSW Group has reinforced its commitment to India's Olympic movement by strengthening its partnership with the Indian Olympic Association (IOA). JSW Inspire, the Group's activewear brand, will continue as the official sports performance and lifestyle partner for the Indian contingent at the 2026 Glasgow Commonwealth Games (July 23–August 2) and the Asian Games in Japan (September 19–October 4).
The partnership also extends to the 2026 IOC Youth Olympic Games in Dakar, Senegal (starting October 31) and the 2026 Asian Indoor and Martial Arts Games in Riyadh, Saudi Arabia (from November 28), according to a press release.
Continued Support Since Tokyo 2020
Since the Tokyo Olympic Games in 2020, JSW Inspire has been the apparel of choice for India's finest athletes. It accompanied Team India through the Birmingham 2022 Commonwealth Games, the Hangzhou 2022 Asian Games, and the Paris 2024 Olympic Games. This continuation marks another milestone in JSW Group's journey of empowering Indian athletes on global stages.
Commitment to India's Olympic Mission
The partnership underlines JSW Group's commitment to India's Olympic mission, extending beyond competition. Through sustained investments in athlete development, world-class infrastructure, high-performance centres, coaching excellence, and grassroots sporting ecosystems, the Group has played a transformative role in nurturing generations of Indian champions.
Quotes from Key Figures
Parth Jindal, Founder and Director of JSW Sports, said, "For us at JSW, 'Rukna Nahin Hai' is more than a slogan; it's our belief, our heartbeat. We have always aspired and worked passionately to develop sport in India, and nothing fills us with greater pride than watching our athletes bring victory to the country on the global stage. From day one we wanted to build a brand that is rooted in India but engineered for performance, and this collection reflects that, designed with the athlete at the core. This partnership with the IOA only strengthens our commitment to nurturing sport across the nation. We are thrilled to see our athletes wearing our colours again, and as Team India, we must make it our mission to come together and cheer them on as they step up to represent our great country. I see the jersey as our armour and urge every Indian to buy one and wear it with pride as we stand united behind our athletes."
PT Usha, President of the Indian Olympic Association, said, "The JSW Group has been a strong pillar in supporting India's Olympic movement over the years. Their sustained vision has helped countless athletes fulfil their aspirations while bringing glory to the nation. We thank the JSW Group for their support to Indian sport and look forward to continuing this meaningful partnership."
Athlete Endorsements
India's ace long-distance track athlete, Parul Chaudhary, said, "As athletes, we spend countless hours training, travelling and competing, so what we wear makes a genuine difference to our performance and recovery. JSW Inspire combines comfort, functionality and style in a way that allows us to stay completely focused on the task at hand. Wearing the Team India kit is always an emotional moment, and knowing it has been thoughtfully designed for the needs of athletes makes that experience even more special."
Indian star boxer Preeti Sai Pawar added, "Every athlete wants apparel that complements performance, offers comfort and adapts to the demands of elite sport. JSW Inspire strikes that balance exceptionally well. Whether during training or recovery, the apparel provides the comfort and confidence we need."
Merchandise Availability
Fans can purchase JSW Inspire merchandise from July 15, 2026, at www.jswinspire.in. The merchandise will also be available on e-commerce platforms, including Myntra and Ajio, from July 23, the release said.
