Airtel has slashed the price of its Xstream Play Premium plan to just Rs 99 per month, making it one of the most affordable OTT aggregation services in India. The plan now offers access to over 20 popular streaming apps, including Sony LIV, Zee5, Discovery+, and many others.
What Does the Rs 99 Plan Offer?
The new pricing brings a significant reduction from the earlier Rs 299 per month. Subscribers can enjoy a vast library of content across multiple genres, including movies, TV shows, live sports, and original series. The plan covers major platforms like Sony LIV, Zee5, Discovery+, Hungama Play, and more. Additionally, users get access to Airtel's own Xstream app, which hosts a curated selection of content.
Key Benefits
- Affordable Pricing: At Rs 99, it is one of the cheapest OTT bundles available.
- Wide Selection: Over 20 apps covering entertainment, sports, and documentaries.
- No Ads: Enjoy ad-free streaming on most platforms.
- Multi-Device Support: Stream on up to two devices simultaneously.
How to Subscribe
Existing Airtel customers can subscribe via the Airtel Thanks app or by dialing the customer care number. New users need to sign up for an Airtel prepaid or postpaid connection first. The plan is also available for broadband customers through the Airtel Xstream Fiber service.
Comparison with Other Plans
Previously, Airtel offered a similar plan at Rs 299, which was considered expensive compared to standalone subscriptions. The new Rs 99 price undercuts competitors like JioFiber's OTT plans and standalone subscriptions from individual platforms. For instance, a Sony LIV premium subscription alone costs Rs 299 per month, making this bundle highly cost-effective.
Impact on the OTT Market
This move is expected to intensify competition in the Indian OTT aggregation space. With Reliance Jio also offering bundled plans, Airtel's aggressive pricing could force other players to reevaluate their strategies. Consumers stand to benefit from lower prices and more choices.
The plan is available for a limited period, and Airtel may revise pricing in the future. However, for now, it presents an excellent opportunity for cord-cutters to access premium content at a fraction of the cost.
