Amazon has announced the launch of more than 100 specialized Urban Fulfillment Centers aimed at offering four times more selection over thousands of essentials already available on Amazon Now. Ahead of Prime Day 2026, these centers will provide customers access to a wide range of products including apparel, electronics, jewelry, shoes, luggage, watches, wireless items, musical instruments, furniture, and more, in addition to groceries such as fruits and vegetables, frozen food, personal care, fashion and beauty products, small appliances, baby products, pet supplies, and healthcare supplements.
Expanding Infrastructure for Faster Delivery
Urban Fulfillment Centers are larger-format facilities that augment the existing micro-fulfillment center network, bringing four times the assortment to customer homes in minutes. This rapid expansion is part of Amazon’s investment of over Rs 2,800 crore to strengthen associate safety, health, and financial wellbeing measures while enhancing its operations network.
Ashray Centers for Delivery Associates
As part of these efforts, Amazon has established Ashray centers—dedicated rest points for all delivery associates, regardless of the company they work for—at high-footfall locations. These centers offer amenities such as air-conditioned seating, drinking water, washrooms, charging stations, and first-aid kits. Amazon recently announced plans to expand the Ashray network from 100 to 250 centers in 2026.
Building on Amazon Now's Expansion
The launch of Urban Fulfillment Centers builds on Amazon Now's previously announced expansion to 100 cities with more than 1,000 micro-fulfillment centers. This adds a new layer of infrastructure designed to significantly expand selection while maintaining fast delivery speeds. These centers will progressively launch in cities such as Bengaluru, Chennai, Delhi-NCR, Hyderabad, and Mumbai.
Leadership Insights
Abhinav Singh, Vice President of Operations for Amazon India, APAC, Middle East, Africa, and Turkiye, stated: “Customers appreciate the speed, convenience, and selection available on Amazon.in. As we continue to scale Amazon Now, we remain focused on offering customers a wider selection, value, and faster delivery speeds across categories. This is made possible by our long-term investments in technology, infrastructure, and people over the past 13 years, which have helped us build one of India’s safest, fastest, and most reliable networks, powered by advanced technology, AI-driven inventory planning, demand forecasting, and a highly optimized operations infrastructure. With the launch of Urban Fulfillment Centers, we are bringing inventory closer to customers, enabling faster deliveries across a wide selection offered by our sellers, so customers continue to get the convenience and value on Amazon Now.”
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