Google has officially launched Search profiles, a new feature designed to help publishers and creators shape their presence on Search. These profiles serve as a dedicated, shareable space to highlight content across various platforms, enabling audiences to find accurate and up-to-date information about sources directly within Google Search.
What Are Search Profiles?
According to Google, Search profiles provide a central hub for publishers and creators to showcase their latest articles, videos, and social media posts. Users can easily follow sources from their profile, increasing the likelihood that content from those creators and publishers will appear in Google Discover, which is accessible from the home screen of the Google app. Search profiles can be accessed on mobile devices through a creator or publisher's knowledge panel, by tapping their name in Discover, or via a direct URL.
Benefits for Creators and Publishers
Google stated that publishers and creators with a substantial following on at least one major social media or video platform can claim and customize their Search profile. Customization options include adding an avatar, a biography, website links, social media accounts, video platforms, and other important content to help audiences learn more about them. Claiming a Search profile may also lead to the creation of a knowledge panel for eligible creators and publishers. Those who already have a knowledge panel will see it updated with their latest avatar, content, and a direct link to their profile. Google believes this feature will simplify the discovery of trusted creators and publishers while giving content producers greater control over how they appear in Google Search.
Availability and Future Plans
Search profiles are initially launching in the United States. Google has announced plans to expand the feature to more publishers and creators globally in the future and to add new capabilities over time. The company expressed enthusiasm about how these profiles will help publishers and creators shape their presence and highlight their work on Search.
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