Itel has introduced the Itel Aqua, a feature phone that the company claims is the most durable in its category. Priced at Rs 1,799, the device is designed to withstand challenging environments, making it a reliable choice for users in diverse conditions.
Durability and Water Resistance
The Itel Aqua boasts an IP67 rating for water and dust resistance, a first for feature phones in India. According to Itel, the phone can survive submersion in water up to 30 minutes deep and endure exposure to muddy or dusty surroundings. This ruggedness addresses a common issue where water damage often leads to feature phone replacement.
AI Environmental Noise Cancellation
Another standout feature is the AI Environmental Noise Cancellation (ENC) technology, which is also a first in the feature phone segment. This innovation ensures clear voice calls even in noisy environments, enhancing communication quality for users.
Price and Availability
The Itel Aqua is part of the company's new Inno Series, which focuses on durability and practical innovation. It is available in Blue, Red, and Black color options and can be purchased at retail stores across India for Rs 1,799. Itel developed the device based on consumer insights highlighting water damage as a primary reason for replacing feature phones.
Key Features
- Display: 2.4-inch screen
- Battery: 1200mAh with Type-C charging support
- Connectivity: Bluetooth, wireless FM radio with recording
- Storage: Expandable up to 32GB
- Calling: Auto call recording, phonebook supporting 1,000 contacts with icons
- Voice Assistance: King Voice provides bilingual support in English and Hindi
- Languages: Supports 10 regional languages for wider accessibility
- Camera: VGA camera for basic photography
The device balances rugged durability with everyday usability, catering to a broad audience.
Company Statement
Arijeet Talapatra, CEO of itel India, commented: "Innovation is the engine that keeps technology relevant. With its India-first design, the itel Aqua is made for diverse climate conditions — from humid coastal areas to dry deserts. By solving a common problem faced by millions, the Aqua reflects our commitment to meaningful innovation."
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