India Remains a Tea-Loving Nation, but Coffee is Gaining Ground
India predominantly prefers tea over coffee, though coffee culture is rising with changing consumer habits. A recent survey highlights the beverage preferences across the country, showing that tea continues to dominate daily consumption, while coffee is steadily gaining popularity, especially in southern India and urban centers.
Tea Dominance
According to the survey, 69% of surveyed Indians prefer tea daily, with 45% consuming three or more cups per day. Tea remains the preferred caffeine drink across northern, eastern, and western regions. The beverage is deeply ingrained in daily routines, from morning rituals to social gatherings.
Coffee's Growing Appeal
26% of respondents prefer coffee, driven by cafe culture, e-commerce, and health awareness. Southern India shows a higher coffee preference, exceeding 25% in both metro and non-metro areas. The rise of coffee chains and specialty cafes has made coffee more accessible and trendy among younger consumers.
Consumer Variety
Indians choose from branded tea (73%), local leaves (19%), and green tea (8%). For coffee, Nestlé Nescafé Instant and South Indian local coffee lead, with black coffee gaining popularity as a detox drink. The variety reflects both traditional preferences and evolving tastes influenced by global trends.
Market Shifts
Packaged tea is preferred to avoid adulteration, while green tea demand rises in urban areas. Coffee exports reached $1.8 billion in 2024-25, doubling over the past decade. This growth underscores the increasing global demand for Indian coffee, particularly from markets in Europe and Asia.
Lifestyle Integration
Caffeine drinks reduce stress and boost mindfulness, aligning with modern work-life demands. Cafes are hosting daytime events combining coffee with electronic music, reflecting evolving consumption trends. These innovations are attracting a new generation of consumers who value experiences along with their beverages.
Key Statistics
- 69% Tea preference among Indians
- 26% Coffee preference among Indians
- 45% Respondents consuming 3+ cups daily
- USD 1.8 billion Coffee exports value in 2024-25
- More than doubled Growth in coffee exports over a decade
Processed with AI. Reviewed by DH Digital Team.
