CBFC Chairman Prasoon Joshi Delivers Keynote on AI at DNPA Conclave 2026
At the prestigious DNPA Conclave 2026, Central Board of Film Certification (CBFC) Chairman Prasoon Joshi delivered a thought-provoking address on the rapid ascent of artificial intelligence and its profound implications for creativity, ethics, and media consumption patterns. The event, attended by industry leaders and media professionals, served as a platform for discussing the transformative role of technology in contemporary society.
AI as an Extension of Human Experience, Not Merely a Tool
Prasoon Joshi challenged conventional perceptions by asserting that artificial intelligence should not be dismissed as merely a technological instrument. He articulated a nuanced perspective, describing AI as a genuine extension of human experience. “AI is trained on human data. AI shouldn’t be called artificial,” Joshi stated emphatically during his presentation.
He elaborated that AI processes experiential human data and converts it into innovative outputs, making it inherently connected to human consciousness. “What it does is take experiential data and convert into something. So it’s not artificial. It’s somebody’s first-hand data,” he explained, highlighting the organic relationship between AI systems and human input.
Urgent Warning Against Underestimating AI's Impact
The CBFC chief issued a stern warning against taking artificial intelligence lightly in today's rapidly evolving digital landscape. “Let’s not take AI lightly. It’s not just technology. It’s definitely redefining the way we consume a lot of things,” Joshi cautioned, pointing to the technology's pervasive influence across multiple sectors.
He specifically mentioned AI's capabilities in areas such as hyperpersonalization and moment marketing, acknowledging its potential to revolutionize how content reaches audiences. “AI will do what AI has to do, hyperpersonalization, moment marketing, lot of things,” Joshi noted, recognizing the technology's inherent functionality.
Ethical Frameworks and Value Systems as Crucial Boundaries
Joshi emphasized that while AI will continue to advance and perform its designated functions, the critical question revolves around establishing appropriate boundaries. “But where do we draw the line - that will be determined by our value system, education, ethical framework. That's where we need to invest in,” he asserted, calling for greater focus on developing robust ethical guidelines.
The CBFC chairman stressed that society's collective values, educational foundations, and ethical structures will ultimately determine how artificial intelligence is integrated into creative processes and media consumption. This perspective positions human judgment and moral frameworks as essential counterbalances to technological advancement.
Broader Implications for Media and Entertainment Industries
Joshi's remarks carry significant implications for the media and entertainment sectors, where AI is increasingly being utilized for content creation, distribution, and audience engagement. His call for ethical investment suggests a need for industry-wide standards and regulatory considerations as artificial intelligence becomes more embedded in creative workflows.
The DNPA Conclave 2026 provided an important forum for these discussions, bringing together stakeholders from across the media landscape to contemplate the future relationship between technology and human creativity. Joshi's insights contribute to an ongoing global conversation about balancing innovation with ethical responsibility in the age of artificial intelligence.
