In a recent episode of TOI CXO Connect, Abdul Majeed, Chairman of Hamdard Laboratories India, shared insights into how Generation Z is showing a growing curiosity about Yunani (Unani) medicine. In a candid conversation with Prasad Sanyal, Majeed explained how Hamdard is modernizing ancient Unani medicine to appeal to younger audiences while preserving its traditional roots.
A Century of Balancing Tradition and Science
Hamdard, a name synonymous with traditional Unani medicine in India, has been operating for over a century. The company faces the unique challenge of maintaining its heritage while adapting to modern scientific standards and consumer expectations. Majeed emphasized that GenZ, often perceived as disconnected from traditional practices, is actually inquisitive about Unani's holistic approach to health.
Modernization Efforts
Hamdard is investing in research and development to validate Unani formulations through modern scientific methods. This includes clinical trials, quality control measures, and innovative packaging that appeals to younger consumers. The brand is also leveraging digital platforms to educate GenZ about the benefits of Unani medicine, using social media and influencer partnerships to reach a wider audience.
GenZ's Growing Interest
According to Majeed, young people today are more health-conscious and open to exploring alternative medicine. They seek natural, sustainable, and holistic solutions, which aligns with Unani's principles. Hamdard is tapping into this trend by offering products that combine traditional ingredients with modern convenience, such as ready-to-consume health drinks and supplements.
Challenges and Opportunities
Despite the positive reception, Hamdard faces challenges in standardizing traditional recipes and ensuring consistent quality. The company is also navigating regulatory hurdles and competition from modern pharmaceuticals. However, Majeed sees these as opportunities to bridge the gap between tradition and science, ultimately making Unani more accessible and credible.
As Hamdard celebrates its centenary, the company remains committed to its core values while embracing innovation. The goal is to ensure that Unani medicine remains relevant for generations to come, blending ancient wisdom with contemporary science.
