Indian Consumers Show Highest Trust in AI Recommendations in Asia-Pacific
A new report reveals that 65% of Indian consumers trust AI recommendations, the highest rate in the Asia-Pacific region. This trust is driving rapid adoption of AI-powered shopping tools, with 60% of shoppers expressing interest in creating personal AI agents to assist with purchases. However, brand adoption lags significantly behind consumer enthusiasm.
AI in Shopping: High Consumer Engagement
According to the study, 65% of Indian shoppers use AI for personalised product recommendations, 60% rely on AI for instant customer service, and 62% utilise virtual AI concierge shopping experiences. These figures highlight a strong consumer appetite for AI-driven retail interactions.
Brand Adoption Lag: Only 10% Use Agentic AI
Despite high consumer trust, only 10% of brands have embedded agentic AI for customer support. The report cites internal resistance to change as a major barrier, with 53% of organisations acknowledging this challenge. This gap between consumer demand and business implementation presents both a risk and an opportunity for Indian companies.
Organisational Impact: Generative AI Boosts Content Creation
On the organisational front, 71% of Indian companies report that generative AI improves content ideation speed, while 67% say it enables non-creative teams to produce content more effectively. These productivity gains are encouraging further investment in AI technologies.
Future Investment: $25.9 Million Planned
Indian firms plan to invest an average of $25.9 million in AI initiatives over the next two years, expecting a 45% growth in AI adoption within that period. This substantial commitment underscores the strategic importance of AI for Indian businesses.
