Prasoon Joshi Explores AI's Creative Boundaries and Human Role at DNPA Conclave 2026
At the prestigious DNPA Conclave 2026, Prasoon Joshi, the Chairman of the Central Board of Film Certification and a celebrated lyricist, delivered a compelling address on the intricate relationship between artificial intelligence, creativity, and human imagination. His insights sparked a deep conversation about technology's place in the creative arts.
AI: Not Artificial, But Built on Human Experience
Joshi challenged the very term "artificial intelligence," arguing that it is a misnomer. He emphasized that AI systems are fundamentally trained on vast datasets of human knowledge and expression. "AI is trained on human data. AI shouldn't be called artificial - what it does is take experiential data and convert it into something. So it’s not artificial. It’s somebody’s first-hand data," he stated. This perspective underscores that AI operates by synthesizing existing human input rather than generating truly independent thought.
The Creative Divide: AI Within Moulds, Humans Breaking Them
Delving into the core of creativity, Joshi highlighted a critical limitation of AI. "Artificial Intelligence has everything which has been said, but what about things which have not been said," he questioned. He pointed out that AI excels at recognizing and replicating established patterns from past data. However, true innovation and artistic breakthrough often involve venturing into the unknown. "Every time a human does something exceptional, he breaks a mould. AI creates within the mould," Joshi added, affirming the unique advantage of human imagination in exploring uncharted territories.
A Caution Against Complacency and the Need for Ethical Frameworks
Joshi issued a strong warning against underestimating AI's transformative power. "Let’s not take AI lightly. It’s not just technology. It’s definitely redefining the way we consume a lot of things," he cautioned. While acknowledging AI's capabilities in hyper-personalization and process optimization, he shifted focus to the pressing ethical dilemmas. "AI will do what AI has to do, hyperpersonalization, moment marketing, a lot of things. But where do we draw the line - that will be determined by our value system, education, ethical framework. That's where we need to invest in," Joshi asserted. He stressed that societal investment must balance technological advancement with strengthening moral and educational foundations to guide responsible AI use.
The Ultimate Responsibility Lies with Human Values
In his concluding remarks, Prasoon Joshi underlined that as AI continues to reshape industries and creative processes, the onus of defining its boundaries and preserving originality rests squarely on human shoulders. He reinforced that human values, vision, and ethical judgment are irreplaceable in steering the future of this powerful technology, ensuring it complements rather than supplants the essence of human creativity.
