Ashwini Vaishnaw Draws Red Line for Digital Platforms on Fair Pay and Safety
Union Minister for Electronics and Information Technology, Ashwini Vaishnaw, has issued a stern warning to digital platforms, calling for immediate action on fair revenue sharing and enhanced online safety measures. Speaking at the DNPA Conclave 2026, Vaishnaw emphasized that the government is prepared to introduce legal frameworks if voluntary compliance is not achieved.
Fair Revenue Sharing for Content Creators
Vaishnaw highlighted the critical need for digital platforms to adopt a fair revenue-sharing model that benefits all content creators. This includes journalists, influencers, researchers, and other professionals who contribute to the digital ecosystem. He stressed that platforms must ensure equitable compensation to support the sustainability of creative and informational work.
Protecting Intellectual Property and Trust
The minister underscored the importance of respecting intellectual property rights and maintaining public trust in institutions. Vaishnaw pointed out that platforms have a responsibility to safeguard against issues like deepfakes, synthetic content, and misinformation, which threaten credibility and authenticity online.
Key Demands from Vaishnaw:- Implement fair revenue-sharing models for creators.
- Enhance measures to combat deepfakes and synthetic media.
- Protect intellectual property and prevent misinformation.
- Ensure platforms are accountable for hosted content.
Potential Regulatory Shift in India's Digital Landscape
Vaishnaw described the current situation as an inflexion point for modern media, indicating a potential regulatory shift in India's digital ecosystem. His remarks suggest that the government aims to balance digital economics with enhanced accountability, ensuring platforms contribute fairly while addressing threats to public confidence.
This move could reshape how digital platforms operate in India, prioritizing creator welfare and online safety.The minister's call to action reflects growing concerns over the power of digital platforms and their impact on society. By setting clear expectations, Vaishnaw aims to foster a more responsible and equitable digital environment that supports both economic growth and societal trust.
