In a move that could redefine its iconic product calendar, Apple is reportedly planning a significant delay for its next mainstream iPhone. According to industry reports, the tech giant might not release the standard iPhone 18 model in 2026, pushing its launch to the following year. This potential shift signals the end of Apple's long-standing tradition of refreshing its entire flagship lineup every September.
A Historic Break from Tradition
For over a decade, Apple has consistently unveiled its new iPhone series each fall, with all variants becoming available simultaneously. This pattern now appears set for a major overhaul. The latest information suggests that the regular iPhone 18 is now expected to launch in early 2027. If this timeline holds, it will be the first time Apple skips an entire calendar year without updating its flagship standard iPhone.
This means the iPhone 17, which debuted in 2025, could remain Apple's newest non-Pro offering for more than a year and a half. While the iPhone 17 lineup reportedly enjoyed strong momentum after its launch, consumers waiting for the next base-model upgrade will have to wait considerably longer.
The New Staggered Launch Strategy
Apple's new approach involves splitting iPhone releases across different times of the year instead of one grand autumn event. Under this new split-launch strategy, premium models will continue to debut in the fall, while more affordable and mainstream versions will follow later.
For 2026, Apple is not expected to ship the standard iPhone 18. Instead, reports indicate the company plans to debut the iPhone 18 Pro and iPhone 18 Pro Max, alongside its highly anticipated first foldable iPhone, during the usual fall window. The regular iPhone 18 would then arrive several months later, potentially launching in spring 2027. It is expected to be accompanied by the iPhone 18e and the second-generation iPhone Air.
Managing an Expanding Portfolio
This strategic shift is closely linked to Apple's rapidly growing and diversifying iPhone portfolio. The lineup has expanded beyond the traditional Pro and non-Pro models. In 2025, Apple added models like the iPhone 16e and iPhone Air. With a foldable iPhone expected in 2026, the company's offerings are becoming more varied than ever.
By the end of 2026, while older devices like the iPhone 16 and 16 Plus remain on sale, Apple could be offering as many as eight different iPhone models simultaneously in the market. Spreading launches across the calendar is seen as a way to reduce overlap between models, extend their individual selling periods, and make the entire lineup easier for consumers to understand and for Apple to position strategically.
This move represents one of the most significant changes to Apple's product release rhythm in recent history, potentially altering how consumers anticipate and purchase new technology from the Cupertino-based giant.
