The festive shopping season in India is set to receive a thrilling, late-night boost. Croma, a leading omnichannel electronics retailer, has unveiled a special Midnight Sale as a highlight of its ongoing Black Friday festivities.
Unbeatable Midnight Offers on Popular Gadgets
This exclusive in-store event is scheduled for a single night: November 28, from 10:00 PM until 11:59 PM. Shoppers who visit during this two-hour window will gain access to remarkable discounts on a wide array of popular technology products.
The announced deals are designed to attract significant savings. For instance, a 55-inch Croma LED UHD TV, normally priced at Rs 47,500, will be available for just Rs 26,391. Laptop users can grab the Lenovo Slim 3 Laptop with 16GB RAM and a 512GB SSD, with its price slashed from Rs 81,390 to an attractive Rs 43,470.
Audiophiles are also in for a treat with premium headphones seeing deep price cuts. The coveted Sony WH-1000XM5 Headphones will be down to Rs 20,990 from Rs 34,990, while JBL BT Headphones will be half-priced at Rs 2,499. Other notable deals include Sennheiser ACCENTUM TWS Earbuds for Rs 6,990, a Philips Personal Blender for Rs 3,749, and an LG Convection Microwave (28L) for Rs 19,350.
Extra Perks and Participating Cities
As an added incentive, Croma has announced a complimentary gift for those making substantial purchases. Any shopper who spends over Rs 10,000 during the Midnight Sale will receive a 10,000 mAh Croma power bank, valued at Rs 999, for free. The company has clarified that this freebie offer is valid only until stocks last, so early arrival is recommended.
It is crucial for potential buyers to note that this Midnight Sale is not happening at all Croma outlets. The promotion is limited to a select list of stores spread across major Indian cities.
The participating stores include locations in Mumbai (Sion, Prabhadevi, Mulund, Borivali, Juhu), Thane/Navi Mumbai (Ghodbunder Road, Kharghar), and the Delhi NCR region (Select City Walk, Rajouri, Mall of India in Noida, Ambience Mall in Gurugram).
Southern India is well-represented with stores in Chennai (Anna Nagar, T Nagar), Bangalore (J P Nagar, Koramangala, HSR Layout, Marathahalli, Hennur Road), and Hyderabad (Kukatpally, Panjagutta, Sarath City Mall, Madinaguda, Dilsukhnagar). Shoppers in Kolkata can visit the Acropolis Mall or Rajarhat location to partake in the sale.
A Strategic Retail Move
The introduction of a late-night sale event is a strategic move by Croma to create a unique shopping experience and stand out in the competitive Black Friday retail landscape. By concentrating high-value deals into a short, specific timeframe, the retailer generates excitement and urgency among consumers.
This initiative is expected to drive significant footfall to their physical stores, highlighting the continued importance of the omnichannel retail model. For tech enthusiasts across India, this presents a prime opportunity to upgrade their gadgets at unprecedented prices, making for a truly electrifying Black Friday.
