Indian consumer tech brand Dubstep, under the Nu Republic umbrella, has significantly broadened its portfolio with a fresh lineup of audio devices. The company announced the launch of three new True Wireless Stereo (TWS) earbuds and two portable wireless speakers, aiming to capture a wider segment of the budget-conscious audio market.
New TWS Earbuds for Every Listener
The new TWS offerings include the Dubstep Buzz X7, Buzz X8, and Buzz X9. Each model is tailored to specific user needs, from all-day comfort to powerful bass and gaming. All three models feature 13mm dynamic drivers for sound delivery and support Bluetooth version 5.3 for stable connectivity.
The Dubstep Buzz X7 is positioned as a feature-rich option, promising an impressive 56 hours of total playtime with its charging case. It incorporates X-Bass technology for enhanced low-end performance and Environmental Noise Cancellation (ENC) for clearer voice calls. This model is priced at Rs 699.
For users seeking value, the Dubstep Buzz X8 also offers up to 56 hours of playtime and comes with ENC-enabled dual microphones. It supports touch controls and voice assistants, making it a versatile choice for daily use. It carries a price tag of Rs 599.
The Dubstep Buzz X9 is designed for bass enthusiasts and gamers. It claims the longest battery life in the series with up to 60 hours of total playtime. A key feature is its dual-mode functionality, allowing users to switch between a dedicated music mode and a low-latency gaming mode for an optimised audio experience. It is also priced attractively at Rs 599.
Portable Wireless Speakers with Room-Filling Sound
Alongside the earbuds, Dubstep has introduced two new wireless speakers: the Pop 1400 and Pop 1200. Both are built for portability and extended use, offering up to 16 hours of playback on a single charge. They also support True Wireless Stereo (TWS) pairing, which allows users to connect two identical units for a wider, stereo soundstage.
The more powerful Dubstep Pop 1400 Wireless Speaker delivers a 14W output through its 52mm dynamic drivers, aiming to produce rich, immersive sound suitable for both indoor and outdoor settings. It is available for Rs 699.
Its sibling, the Dubstep Pop 1200 Wireless Speaker, offers a 12W output with a focus on balanced audio performance and deep bass. It retains the TWS pairing and 16-hour battery life, coming in at a lower price point of Rs 599.
Expanding the Fast-Fashion Tech Ecosystem
This launch marks a strategic expansion for Dubstep, known for its fast-fashion approach to consumer technology. By entering the competitive audio accessories market with a range of products at aggressive price points, the brand is clearly targeting young, style-conscious consumers who seek feature-packed gadgets without a hefty price tag.
The emphasis on long battery life, bass-enhancing technologies, and features like ENC and gaming modes indicates a direct appeal to students, young professionals, and entertainment-focused users. This move is likely to intensify competition in the budget and mid-range audio segment in India, offering consumers more choices that blend performance with affordability.
