Global pop sensation Justin Bieber has launched a public and furious attack on tech giant Apple, targeting a specific design feature on the iPhone that he claims is driving him crazy. The singer took to social media to vent his frustration over the placement of the dictation button, which he frequently hits by mistake.
Bieber's iPhone Frustration Goes Viral
In a post on X (formerly Twitter), Justin Bieber did not hold back. He shared a screenshot of his iMessage screen and pointed directly to the problematic button. His main complaint is that the send button shares its spot with multiple functions, leading to constant accidental taps. "The send button should not have multiple functions in the same spot," he wrote, delivering a sharp critique of Apple's user interface design.
The irritation reached a boiling point for the singer, who issued a humorous yet threatening ultimatum to the company. He stated, "If I hit this dictation button after sending a text and it beeps and stops my music one more time, I'm gonna find everyone at Apple and put them in a rear naked choke hold." Bieber added that turning off dictation doesn't solve the issue, as he still accidentally activates the voice note option from the same spot.
Tech World Reacts to the Celebrity Outcry
Bieber's public venting struck a chord with thousands of users online, who quickly admitted to facing the same irritating problem. The post gained massive traction, catching the eye of some major figures in the tech industry. Elon Musk reshared Bieber's post, adding two fire emojis to show his agreement or amusement.
In a lighter response, Ian Silber, the head of product design at OpenAI, jokingly invited the singer to attend their weekly design reviews. The online community joined in, with many mocking Apple. Reactions included sharing AI-generated memes and videos, while some users cheekily suggested Bieber should switch to Android. The incident also prompted discussions about recent turbulence at Apple, with several people pointing out the wave of high-level executive departures from the company.
Apple's Turbulent Week of Executive Exits
The timing of Bieber's critique coincides with a period of significant change within Apple's leadership. The company has faced a series of high-profile departures this week alone. It began on Monday when John Giannandrea, Apple's Senior Vice President of machine learning and AI strategy, announced he would be stepping down.
The exodus continued when, just two days later, Meta CEO Mark Zuckerberg revealed that Alan Dye, Apple's long-time Vice President of human interface design, is leaving to join Meta's Reality Labs. Furthermore, other key executives like Lisa Jackson, who heads environment and policy, and General Counsel Kate Adams have confirmed their retirements for next year. This creates a sensitive phase for the iPhone maker as it navigates these major shifts in its top brass.
While Justin Bieber's complaint may seem like a minor user irritation, its viral nature highlights how small design choices can impact millions. Combined with the ongoing executive changes, it puts a spotlight on Apple's current challenges in both product experience and corporate stability.
