LG Micro RGB evo TV Unveiled: A New LCD Challenger for CES 2026
LG Micro RGB evo TV announced ahead of CES 2026

In a strategic move ahead of the world's biggest tech showcase, LG Electronics has pulled back the curtain on its next-generation television technology. The company has announced the LG Micro RGB evo (model MRGB95), setting the stage for a potential shake-up in the premium TV market at CES 2026 in Las Vegas.

What is LG's Micro RGB evo Technology?

Contrary to what the name might suggest, this is not a microLED display. Instead, LG is introducing a significant evolution within the LCD (Liquid Crystal Display) realm. The core innovation lies in the backlight system. Traditional Mini LED TVs use a backlight comprised of white LEDs. The new Micro RGB evo replaces these with precise clusters of dedicated red, green, and blue (RGB) LEDs.

This fundamental shift is designed to tackle a long-standing criticism of LCD technology: colour accuracy and purity. By starting with coloured light at the source, the TV aims to produce richer, more accurate hues without relying as heavily on colour filters and aggressive image processing to sculpt white light. The promise is to deliver cleaner, more stable colours, particularly in challenging scenes with high saturation or complex lighting where some Mini LED sets can struggle.

Specifications, Claims, and the Crucial Context

LG is backing this hardware change with its latest processing prowess. The TV will be powered by the Alpha 11 AI Processor Gen 3 featuring a Dual AI Engine. This works in concert with an enhanced Micro Dimming Ultra system for superior control over the lighting zones.

The most headline-grabbing claim is regarding colour gamut coverage. LG states that the Micro RGB evo has been certified by Intertek to cover 100% of the BT.2020, DCI-P3, and Adobe RGB colour spaces. This is an impressive specification on paper, indicating a very wide range of reproducible colours.

However, experts note that wide coverage does not automatically equate to perfect accuracy or pleasing colour reproduction out of the box. The real test will be in how LG tunes the TV for everyday content, ensuring smooth gradients, natural skin tones, and consistency across different viewing modes.

The Coming Battle in Premium TV

LG has confirmed the TV will come in three large screen sizes: 75, 86, and 100 inches. Pricing and exact release dates remain undisclosed and are likely to be revealed at CES 2026, which runs from January 6 to 9, 2026.

The announcement timing is critical as it signals the start of a new competitive front. LG is not alone in exploring RGB backlight solutions. Competitors like Samsung, Hisense, and TCL have also hinted at or developed similar technologies, and Sony is widely anticipated to join the fray in 2026. This means consumers will soon face a wave of new marketing terms and potentially confusing branding.

The ultimate question for buyers will cut through the jargon: can this RGB-backlit LCD technology finally close the perceived gap with self-emissive displays like OLED, while retaining LCD's traditional advantage in peak brightness? If the Micro RGB evo can demonstrate superior colour fidelity alongside strong contrast and brightness in side-by-side comparisons, it could mark the most significant advance for LCD TVs in years. If it falls short, it may remain a niche curiosity in the shadow of OLED.