Streamer Adin Ross Faces Major Backlash and Earnings Plunge
Popular streamer Adin Ross is dealing with serious consequences after his comments about rapper Doechii and other Black women sparked widespread outrage online. The 25-year-old content creator, who streams on both Twitch and Kick, reportedly experienced a sharp decline in his monthly earnings on Kick. His income dropped by more than 30%, according to recent reports.
Controversy Sparks Financial Fallout
This significant earnings drop has fueled intense speculation about Ross's future on the Kick platform. Many observers believe he might take a temporary break from streaming there. While Ross has not officially confirmed any plans to quit, tensions between him and Kick have reportedly been growing.
The friction appears connected to a reduction in partner payouts that followed his switch to a new betting sponsor. Fans and critics have been actively discussing this controversy, making it one of the hottest topics in the streaming community right now.
How the Controversy Started
The entire situation began when Ross criticized Doechii, calling her an "industry plant" and using offensive language. His comments came in response to a Met Gala clip that showed Doechii scolding staff members. Ross didn't stop there. He later released a diss track called "Bacon" with rapper 6ix9ine, which contained further insults directed at Doechii.
These actions drew strong reactions from members of the Black community and prominent hip-hop figures. Artists like Glasses Malone and Joe Budden publicly criticized Ross for his remarks.
Attempts at Damage Control
In response to the backlash, Ross pledged six figures to Black-owned businesses. He also denied that his comments were racist. However, these efforts haven't stopped the criticism from continuing. The controversy has clearly affected both his reputation and his earnings.
Ross reportedly claimed that Kick reduced his partner earnings after he joined Rainbet instead of Stake. He described this situation using strong language, calling it "f---ed up." The streamer also rejected a 2025 deal with Kick and announced he would no longer do "big streams" on their platform.
Continuing Career Amidst Challenges
Despite these challenges, Ross plans to continue streaming on Twitch. He still intends to make appearances with guests like 6ix9ine. However, the ongoing friction with Kick and the loss of revenue highlight the real financial impact of this controversy.
This isn't the first time Ross has experienced tension with the platform. Previous breaks and equity claims in 2024 show that this relationship has been strained before.
Broader Consequences for the Streamer
The backlash has already led to Ross losing multi-million-dollar endorsements. He also lost NBA partnerships despite his efforts to restore his public image. On the other side of this conflict, Doechii has seemingly referenced the situation in her own track "girl, get up," which features SZA. In the song, she questions why successful Black women face so much hate.
At the moment, Ross is still streaming but appears to be carefully considering his next steps. He needs to navigate this conflict while maintaining his streaming career. The situation continues to develop as both fans and critics watch closely to see what happens next.