Flipick, a Pune-based learning-technology company, has announced the launch of its AI video platform, an end-to-end studio that creates cinematic, studio-grade video, distributes it personally to every viewer, and measures the effectiveness of each video campaign. Unlike most AI tools that stop at a single clip and a download, Flipick runs the entire production job—from a written screenplay through personalized delivery to audit-ready proof of who watched, who finished, and who acted.
AI-Powered Production Pipeline
Every Flipick video runs through a nine-stage pipeline on a single platform: write, storyboard, generate, hold consistency, overlay, edit, localize, deliver, and measure. The approach is deliberately storyboard-first, meaning teams approve the story before spending a single credit. The Screenplay Creator structures a brief into a scene-by-scene script; the storyboard locks every shot for sign-off; only then does the platform render. Revisions happen on the page, not on the render bill.
Inside the studio, five tools handle the heavy lifting. The Screenplay Builder turns a brief into a production-ready, scene-by-scene script with narrative arc, shot breakdowns, voiceover and dialogue, and selectable campaign styles and pacing. The Video Builder generates each approved shot, renders the beats, and assembles the cut, with the ability to regenerate a single beat or shot without disturbing the rest. The Asset Library allows organizations to build a brand world once—ambassadors, products, characters, and locations—and reuse it across every project. The Ingredients store static building blocks such as logos, backgrounds, and product shots for assembly into personalized frames. The Overlays composite text, logos, pricing, disclaimers, and CTAs on top of the generated video.
Consistency and Personalization at Scale
Flipick's central differentiator is consistency—something raw AI generators struggle to achieve. The platform holds a presenter's face, wardrobe, and a brand's products steady across an entire film, from scene one through scene nine. Once locked, they stay consistent throughout, branded and localized into any language without re-recording.
The Overlays system turns one master video into hundreds of variants. Teams define variables in a spreadsheet—brand name, price, logo—and produce a named file for each row. Because financial values live on the overlay rather than being baked into the AI video, regulated content stays accurate and auditable. A single master can generate 500 brand variants for a fraction of the cost of producing 500 separate videos.
Personalized Distribution and Measurement
Beyond creation, Flipick's distribution product (VVP) renders a personal cut for each recipient—mapping fields such as name, role, branch, and language—and delivers it by link, email, in-app, or directly through an LMS. The platform authenticates viewer identity before playback, then tracks per-viewer completion, drop-off, and re-watch, and ties every overlay CTA to the action that followed. The result is audit-ready proof rather than impressions: knowing who watched, who finished, and who acted.
Transparent, Credit-Based Pricing
Flipick is priced entirely in credits across its two products—AI Video Creation and VVP Distribution—with one credit equal to ₹1, and a live calculator that estimates any campaign before a customer spends anything. Creation is priced per finished minute, starting from a base of 3,300 credits per minute, while distribution is priced per recipient and grows cheaper at scale, falling from 50 credits per recipient down to 20 at high volume. As a worked example, a one-minute, moderately edited film delivered to 500 viewers comes to roughly 24,250 credits (about ₹24,250).
Founder's Perspective
"For years, teams could generate a video clip but not a result—they couldn't keep it on brand, personalize it at scale, or measure effectiveness. We built Flipick around the whole job," said Ravi Dugal, Founder & CEO of Flipick.
Availability and Background
The Flipick AI video platform is available from 1st July 2026. Teams can book a demo to take one of their own briefs from screenplay to a measured campaign. Flipick is a learning-technology company based in Pune, India. For over 15 years, Flipick LMS has powered enterprise learning—delivering, managing, and tracking learning at scale. Today, the same company that runs those programmes also creates the video inside them. Flipick is trusted by Jindal Steel, Pearson, IIBF, IICA, and many more conglomerates.
Media Contact: Rahul Uppal, Business Development Head at Flipick, email: rahul.uppal@flipick.com
