Regional Influencers in Tamil Nadu See Budgets Soar
Tamil Nadu's social media creators are now key for brands, driving 35-40% better engagement in smaller cities. Learn how they are reshaping marketing and seeking new revenue streams beyond ads.
Category : Search result: Marketing Margins
ViralBulls: Noida's Trusted Digital Marketing Agency Success Story
Discover how Manish Chawla founded ViralBulls, a leading B2B and B2C digital marketing agency in Noida, driving growth for businesses with innovative strategies. Learn their success secrets!
Banks, NBFCs Poised for Robust Q3 FY26 Performance
Indian banks and NBFCs are expected to report strong Q3 FY26 results, driven by stable margins, healthy loan growth, and robust asset quality, according to a new report. Read the full analysis.
GST Reductions to Lift FMCG Margins in Q4 FY26: Report
Recent GST rate cuts on key inputs like edible oil and packaging will lower costs for FMCG firms, boosting margins by 200-400 basis points in Q4 FY26, says a CRISIL report.
India's Electronics Firms Chase Acquisitions for Profit Boost
Facing slim 1.3% net margins, India's top electronics makers like Tata Electronics and Dixon plan strategic buyouts of niche component firms in 2026 to regain investor confidence and boost profitability. Read the full analysis.
WhizCo Tops 2026 Influencer Marketing Agency Ranking
WhizCo has been recognized as India's premier influencer marketing agency for 2026. Discover how they drive brand success through innovative digital campaigns.
Oil & Gas Sector Set for Strong Q3 FY26: Report
India's oil and gas sector is poised for robust Q3 FY26 performance, driven by strong marketing margins, despite pressures in upstream production. Key players like ONGC and OIL face headwinds.
Marico Q3 Margins Stabilize on Falling Copra Prices
Marico's Q3FY26 update signals easing margin pressure as copra prices drop 30% from peaks. Shares hit a 52-week high. Read for key financial projections and growth outlook.
Indian IT Q3: Muted Growth, Tier 2 Outperforms
Indian IT services firms expect muted Q3FY26 revenue growth, with Tier 2 companies outperforming Tier 1. Margins stay resilient. Read the full Centrum report analysis.
IT Firms Q3 FY26: Soft Revenue, Steady Margins Forecast
India's IT sector is set for muted revenue growth in Q3 FY26, but margins are expected to hold firm. Analysts cite project delays and cautious client spending as key factors. Read the full analysis.
Swiggy's viral 'human coop' marketing stunt in Mumbai mall
Swiggy's New Year's Eve marketing stunt featured a man in a cage in a Mumbai mall, promoting its new 'Scenes' app. The experiential campaign garnered 3.4M views, highlighting a shift towards live event discovery.
Return on Intelligence: The New Growth Metric for CMOs
Discover why Return on Intelligence (ROI) is replacing traditional metrics as the key growth currency for Chief Marketing Officers in India's data-driven economy. Learn how to leverage AI and data.
Stranger Things Finale Fuels 152M Views, Swiggy's Tech Win
Netflix's staggered release for Stranger Things S5 kept India hooked for 2 months, driving 152M Instagram views. Swiggy Instamart leveraged gesture tech for sales, revealing a merch gap. Explore the data.
Ad budgets move from TV to digital as youth habits change
Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.
Apollo Tyres' Margin Upside Capped, Stock Under Pressure
Apollo Tyres faces near-term margin pressure from cricket sponsorship costs & weak Europe demand, despite resilient India business. Stock down 8% in a year. Read analysis.
Auto dealers face ₹2,5k cr hit from GST cess removal
Despite a 17% sales surge, auto dealers face profit squeeze and investor flight due to unresolved GST compensation cess. Supreme Court case looms. Read the full analysis.
Santa's Branding Lesson: Why Every Brand Needs a Grinch
Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
Marketers Keep Human Edge in AI World at Quoraverse 2025
At Quoraverse 2025, marketing leaders reveal how they are balancing AI's power with human creativity, empathy, and strategic thinking to build authentic brand connections. Discover the key strategies.
Google Mixboard AI Transforms Marketing Concepts
Google Mixboard AI solves the 'vague-to-visual' gap for marketers. Learn how this free tool turns abstract campaign themes into full visual directions instantly.
AI Search Marketing: SEO's Future or a $171B New Game?
As AI search traffic surges 8x, marketers debate: Is traditional SEO dead, or will it merge with AI optimization? Explore the billion-dollar dilemma shaping digital strategy. Read more.
Digital Marketing Firm Owner Cheated of Rs 53 Lakh
An Ahmedabad businessman lost Rs 53 lakh in a sophisticated online trading fraud. Learn how the scam unfolded via social media and how to protect yourself from such cybercrimes.
Eveready CEO on Storytelling for Legacy Brands
Eveready CEO Anirban Banerjee told students at Narula Institute of Technology how legacy brands use storytelling to connect across generations. Learn key insights from his talk.
Delhi Cafe's Viral Obituary-Style Employee Post
Wongdhen Cafe in Delhi goes viral with a creative, obituary-style 'Employee of the Month' post for staffer Abhishek, sparking massive social media engagement and conversation.
Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
39 Market Secretaries Chargesheeted in Haryana
Haryana State Agricultural Marketing Board takes action against 39 secretaries for financial & procedural lapses. Details on the charges and government's crackdown inside.
Mizoram Hosts 2025 Buyer-Seller Meet for Organic Farmers
Mizoram's agricultural sector gets a major boost as the state hosts a key buyer-seller meet. Minister PC Vanlalruata highlights rail connectivity and Rs 137 crore ginger procurement scheme. Read more.
Black Marketing of ₹10 Currency Notes Flagged in Jalandhar
Jalandhar police investigate black marketing of ₹10 currency notes. Syndicate charges ₹12 for a bundle of 10 notes. Authorities urge public to report such illegal activities immediately.
ISL Clubs Raise Alarm Over 'Commercial Impossibility'
All ISL clubs except East Bengal warn AIFF of an untenable financial crisis as central revenue dries up. The federation forwards the plea to the Sports Ministry. Read the full story.
Business inflation expectations rise to 3.97% in Oct
IIM-A survey shows business inflation expectations inched up in October 2025, while profit outlook brightens despite subdued sales. Key insights for the Indian economy.
Yami Gautam Slams 'Extortion' in Film Marketing Ahead of Dhurandhar
Yami Gautam criticizes paid hype and negative PR in Bollywood. Her post comes as Dhurandhar, starring Ranveer Singh, gets CBFC clearance and faces muted advance bookings.
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